7 Plumbing Website Must-Haves That’ll Help You Book More Jobs

Yes, you need to have a website if you own a plumbing business. But even more important is having a dynamic website that’s interactive and responds to the user. Learn why having a website for your business is so important, and see some plumbing website examples to get inspiration for your own.

Why Plumbers Need a Website

There’s a simple reason all plumbers need a website: to get more customers. 

On top of that, websites help you build a strong web presence, inspire confidence in prospects, offer convenience, and provide answers to customer questions 24/7.

Most people research contractors online before deciding who to hire. A well-designed website is your opportunity to create a good first impression and stand out from the competition.

7 Plumbing Website Must-Haves

It's important to have an easy-to-use website. Intuitive plumbing website design should direct customers to get their plumbing problem fixed with strategic calls to actions and easy contact options. 

When customers need plumbers in your area, they often select from the first few companies that pop up in Google searches. Not being in the first few results means you're likely to get overlooked.

A well-designed plumbing website should:

• Convey the unique value your business offers

• Showcase your work

• Make it easy for customers to contact you

• Define your brand personality

• Tell the story of your business

Take a look at examples from top plumbing websites below to get ideas for your site.

1. Homepage

A homepage is the main landing page for your business. This is where you should present a professional, polished brand identity that instills confidence. Basically, it’s an elevator pitch that conveys the value you deliver. 

Here is an example of an effective elevator pitch from a real plumbing websites:

“Big John's takes pride in offering the finest plumbing services available in the Salt Lake Valley. Our team of technicians have the knowledge and experience to handle all of your needs. Whether you have a leaky faucet or require a new water heater, we will take care of you every step of the way.”

Website: https://www.bigjohns.com/Plumbing

2. About Us

What do you want people to know about your company? An "About Us" page is a quick profile that should showcase your years of experience, areas of expertise, and personal background. If you’re a family or multi-generational business, be sure to mention it. People like to know they're supporting a local business in the community.

It's perfectly acceptable to add some flair and personality here. Terry’s Plumbing, a south Florida plumbing company, has a compelling example on their site of using storytelling to build rapport with customers.

Website: https://www.terrysplumbingco.com/

3. Services

Your "Services" page is really the meat of your website. Ideally, this page will be easy and intuitive to find from the homepage. Make sure you're presenting a clear, well-organized list of services and prices if possible. Customers need to be able to scan the page quickly to see if you offer the service they need. 

Lynbrook Plumbing and Heating showcases a complete checklist of services that’s easy for prospects to scan.

Example: https://lynbrookplumbing.com/residential-plumbing/

4. Customer Testimonials

People trust word of mouth. They feel more confident about making a decision after hearing about past customers’ positive experiences. That's precisely why featuring testimonials on your plumbing website is so important.

William C. Diamond Plumbing and Heating has a dedicated review page that allows customers to provide star-based rankings with written reviews. It's a great way to inspire confidence in potential customers.

Example: https://williamcdiamondplumbing.com/reviews

5. Awards

Let customers know you're a trustworthy plumbing company by adding affiliations. This shows you're proud of your reputation and have received awards from providing outstanding service. 

As you can see, Molino Plumbing and Heating prominently features an Angi badge to highlight their “Super Service Award.” Showcasing badges, certifications, and awards can be just the thing prospects need to book a job with you.

Example: http://molinoplumbing.com/

6. FAQs

An FAQ page is the perfect place to connect with potential customers by addressing their most common concerns. It also gives you a chance to offer value by answering simple maintenance questions. 

John Nugent & Sons does a fantastic job of being helpful and establishing a common ground with prospective clients.

Example: https://www.nugentsons.com/plumbing-faqs/

7. Contact Us

Don't make contacting you hard. A contact page should offer multiple ways to contact your company with urgency, from DMs and text to email and social media.

On the Scottish Plumber’s website, you'll see a simple yet effective "Contact Us" page that allows customers to reach out by phone or email. This plumbing company also places the names of the owners right next to the contact information to create a very personalized experience. It's a nice touch that shows off the fact that the owners of the company are accessible.

Example: https://www.scottishplumber.com/schedule-appointment/

3 Things You’ll Need for Your Website

What are the elements of an engaging plumbing website that gets customers to book estimates? Here are a few things the best plumbing websites must have.

1. Copy

Snappy website copy is crucial for your website. It provides the information customers want without bogging them down with unnecessary details. There's no need to write a novel. Feature your number of years in business, specialty, and policy for estimates within the first few lines.

Brooklyn-based plumbing company A Good Plumber has a standout example of how to use short, effective copy on their website.

“When the pipes have a leak, or the water heater’s misbehaving, our trained and experienced plumbers are your one-call resource for everything in your home or business that is plumbing related. If water or gas runs through it, chances are we can install, upgrade or repair it.”

2. Images

Show off your quality work using real photos from previous jobs throughout your website. Try to use photos you’ve taken whenever you can to show off your unique signature. If you need to use stock photos, be sure they are high-quality images. 

Here are a few sites to find eye-catching images to dress up your site:

• Unsplash

• Pexels

• iStock

3. Areas of Service

Save yourself the hassle of getting inquiries from people all over the state by putting your areas of service right on your homepage. Adding locations as keywords will also boost your visibility in Google searches. 

For example, a service area header could be “24/7 Sewer Repair Service in Coconut Creek, Florida.” Including your location area helps you rank higher in search engines because that’s usually how people search.

Sites to Use to Build Your Plumbing Website

You might want to consider hiring a designer or developer to build a professional website. However, it's not necessary if that's not in your budget at the moment. 

Here are some simple, budget-friendly options for building websites for plumbers:

Wix.com

• Business plans starting at $23 per month

• Click-and-drag website builder anyone can use

• Over 800 templates to choose from

• SEO Wiz feature for optimization

• Hundreds of apps to customize your site

Weebly

• $12+ per month

• Customizable templates for your plumbing website design 

• Only 50 templates to choose from

• 300 apps to customize your site in the Weebly App Center 

Squarespace

• $18 per month for business pages

• Over 100 templates to choose from

• Can be a bit more complicated to use if you don't have a tech background

• Good pick if you're looking to have a developer create a page you can update and maintain mostly on your own

• Some built-in apps, but no point-and-click App Market like Wix and Weebly

Where to Promote Your Website

How do you get those page views to start flooding in once you launch your plumbing site? Promotion! It’s essential you incorporate your website into your plumbing marketing efforts. 

Here are a few ways to promote your new (or updated) plumbing website:

• Create a blog along with your site and promote it on social media

• Purchase Google ads so people searching for plumbers in your area find your site

• Send out monthly emails with tips for customers that direct back to your site

• Put your website URL on your business cards, email signature, and company vehicles

Bring in New Customers With a Professional Website

It's time to get that website launched to ensure people looking for the best plumber in your area can find you. 

Don't forget to rack up even more views that will lead to direct bookings by signing up for an Angi pro account. You’ll get leads who are actively looking for plumbing services and you’ll be able to accept payments with no monthly or transaction fees.