Plumbing is a hyper-competitive industry, and advertising can help you reach more local customers
Ready to take the plunge with advertising? From major repairs to minor issues, homeowners have plumbing problems year-round. Often, these potential customers need immediate help due to water damage or unusable toilets. That’s where you come in!
But advertising your plumbing business takes knowledge and experimentation. Learn some of the best plumbing advertising options and see ad copy examples to get inspiration for your own campaigns.
Whether you hire a company to handle lead generation for you or write your own social media ads, there are a variety of plumbing advertising options you can try. It’s best to set aside a budget per month to advertise your plumbing business to ensure you only spend what you can afford.
Experience level: Beginner
General cost: $
Who has time to handle lead generation when you have a booming plumbing business to run? Lead generation services like Angi are the perfect way to keep new prospects flowing for busy plumbers.
Angi will send leads straight to your inbox and help you build online credibility with reviews and lead management tools. You can even accept payments through Angi with no transaction or monthly fees.
Hiring a lead generation service is one of the best advertising methods for plumbers because it sends leads directly to you—all you have to do is reply quickly and seal the deal!
Experience level: Beginner
General cost: $
Over 70% of the U.S. population holds a social media account. That's a big opportunity to reach a lot of potential customers who have a faulty toilet, clogged sink, or busted pipe.
Here’s a look at some plumbing advertising ideas you can try on social media:
Hold a contest: Offer the chance to win $50 in plumbing services if followers tag a friend in comments and follow your account.
Try a paid ad: Whether it’s Instagram or Facebook, paid ads can help you connect with prospects who need immediate plumbing services.
Go live: Show viewers how to DIY a common kitchen repair on Facebook or Instagram Live. When done, offer $50 to anyone who refers a plumbing customer to you.
Experience level: Advanced
General cost: $$ to $$$
Pay-per-click (PPC) ads are an important way to advertise your plumbing business. Think of all the people who use a search engine like Google to find plumbers in their local area. Now, consider that PPC ads are served up first to those users once they type in a search term like “Plumber near me.” It’s a great way to get leads who are ready to book immediate plumbing services.
However, since writing ad copy, selecting keywords, and handling location-based targeting can get a little complex and technical, not every business owner wants to do this themselves. You can hire a PPC expert or advertising agency to create PPC ads for you. Keep in mind that this plumbing advertising tactic can get expensive since you pay per click (hence the name), but the results might far outweigh the cost.
Experience level: Beginner
General cost: $
Partnerships and referrals are organic marketing strategies that expand as your business grows. Plumbers generate lots of relationships with customers, vendors, and colleagues. Networking with other tradespeople can lead to partnerships for reciprocal lead generation.
For example, sharing prospects with hardware and plumbing supply stores, equipment rental companies, construction companies, or property managers can turn into a referral network that benefits both sides.
Word-of-mouth referrals can also come from satisfied customers. You might gain multiple leads from customers sharing your company’s name with inquisitive neighbors. It’s helpful to target these areas with flyers or signage to capitalize on the neighborhood buzz about your business.
Ready to embark on advertising for your plumbing business? Before you start, there are a few things you should consider.
From business cards to local flyers, you’re going to need the basics to effectively advertise your plumbing company. Pro tip: Add your company name, URL, and social media handles to business cards, letterhead, worksite signage, and company vehicles to make it easy for prospects to contact you.
If you don’t have a website—or your site is outdated and slow to load—you could be losing customers every day. Potential customers might not feel confident that you’re a legit plumbing company if you don’t have a professional site and online presence. Make sure you have a fast site filled with helpful information before you spend money on advertising.
Take a look at your finances before you start advertising your plumbing business so you know what you can afford. Whether you start out small or go big, it’s crucial to have a set amount you stick to, to ensure your business stays profitable.
If you’re considering writing ads for your plumbing business, whether they’re PPC ads, paid Facebook ads, or even just a social media post, there are a few things to keep in mind.
For one, you’ll want to speak to homeowners’ needs and highlight how your company can solve their problems. You’ll also want to note if you’re a local or family-owned business (or both), if you offer emergency services, and if you have any specials going on.
Here are a few examples of plumbing ad copy you can modify for your own ads:
Randy’s Plumbing Company — Same Day Service Available!
plumbing.randysservice/same-day
(555) 555-5555
Receive 10% off when you book now. A+ BBB and 5-star rating on Angi. Family-owned.
Need a plumber fast? From a clogged drain to a leaking pipe, we offer same-day emergency services (as well as routine maintenance and repairs). Call us at (555) 555-5555 to book now. P.S., Check out our 5-star rating on Angi.
As a local, family-owned plumbing company in the X area (with a 5-star rating on Angi!), you can count on us to handle any plumbing issue with ease. Get $25 off when you schedule your appointment today. Call us at 555) 555-5555 or DM us and we’ll have a technician out ASAP.
Advertising your plumbing business is a must in today’s hyper-competitive industry. Homeowners have many choices when selecting plumbers and most improvement services. Marketing is vital to increase your prospect pipeline and revenue in your pocket.
Increase your exposure to thousands of local homeowners with an Angi Ads account. It’s an easy and effective way to keep a steady stream of leads flowing to your inbox. Sign up today!
