Angi's New TV Campaign Welcomes You to the Internet, Where (Unfortunately) Anyone Can Be Anything

In today’s digital landscape, trust can often feel elusive. That’s why Angi is standing out with a new ad campaign that spotlights our 30-year history of helping homeowners tackle their projects with confidence. Angi is the leading solution to help homeowners get all their home projects done well and this campaign demonstrates how Angi stands out among the chaotic sea of unreliable options that can be found online. 

Titled “Anyone Can Be Anything On The Internet,” the campaign is designed to highlight the disparity between the unfiltered internet and Angi’s curated service. The campaign, created in partnership with Bandit & Friends, will debut across linear and streaming TV, as well as on social and digital platforms. 

Originally launched as Angie’s List in 1995, Angi has evolved, becoming a beacon of reliability and expertise in an ever-changing online world that is increasingly plagued by fake reviews and misleading information. Angi’s mission is clear: to ensure homeowners are welcoming skilled, reliable pros into their homes.  

The ads take a lighthearted approach to highlight the contrast between the sometimes confusing, anonymous expanse of the internet and Angi’s long-standing commitment to connecting homeowners with skilled professionals. Through playful and engaging visuals, the campaign underscores Angi’s dedication to ensuring every job is done right. 

Angi is also introducing new sonic branding, produced by Butter, which reinforces our mission and tagline of “jobs done well.” The distinctive sound element is designed to create a lasting auditory signature that helps connect the brand across various channels and over time.

The campaign was shot by director Tim Goodsall in collaboration with production company Anonymous Content. Godsall was chosen for his signature mix of world building and sharp, pointed performances. He’s known for his work on Old Spice, DirecTV and the miniature giraffe, Southern Comfort, and Squarespace. 

In celebration of 30 years of excellence, Angi continues to stand by its core belief: it's not just about getting the job done; it’s about getting it done well. This new campaign not only marks a milestone in Angi’s history but also reaffirms its commitment to connecting homeowners with trusted experts who can deliver high-quality results.

Angi Production Credits

“Anyone Can Be Anything on the Internet” Campaign 

Client: Angi 

Agency:  Bandits & Friends

President/Founder: Courtney Berry

Co-CCO/Founder: David Suarez

Co-CCO/Founder: Danny Gonzalez

Group Strategy Director: Victoria Radziunas

Sr. Copywriter: Courtney Hoenicke

Sr. Art Director: Damian Antonio

Assistant Account Executive: Jordyn Burrell

Ex. Producer:  Amanda Revere

Head of Business Affairs: Jennifer Pannent

Production Company: Anonymous Content

Production Service Company: Merchant Studios

Director: Tim Godsall

DP: Darko Suvak

Ex. Producer: SueEllen Claire

Producer:  Shannon Barnes

Edit: Arcade

Editor:  Geoff Hounsell

Asst. Editor: Max Hoffman

Ex. Producer: Sila Soyer

Producer: Andrew Cravotta

VFX: Preymaker

Makers:

Angus Kneale

Verity Kneale

Clairellen Wallin

Ruben Vandebroek

Kendall Rotar

Kshitji Khanna 

Felix Thedeby

Kelley Harris Andrew Wheater

Frans Odendaal 

Kieran Walsh

Brandon Phillis 

Paul Cardon 

Christian Reyes 

Bridgette Doran 

Katherine Lannon 

Ashley Beadle 

Color: CO3

Colorist: Tim Massick

Music: Butter 

Founder CCO: Andrew Sherman

ECD: Dan Zank

Ex. Producer: Renee Masse

Producer: Warren Wolfe

Mix & Sound Design: Mr. Bronx

Audio Engineer: Geoff Strasser

Ex. Producer: Zack Fortin

Producer: Maggie Norsworthy