Gross Heating and Air Conditioning has been serving Milwaukee and the surrounding suburbs since 1925 with quality service, HVAC repair, and installations. Our work goes far beyond the basic residential and commercial heating and cooling systems. We can design any type of energy-efficient indoor comfort system, whether it's for new construction or an existing building which has outgrown its capacity. Our goal is always to provide you with the most efficient system possible and to make sure it's completed on time and within your budget. All completed jobs are backed by our service department which is on call 24 hours a day for furnace and central air conditioning repair, maintenance and emergencies.
Business highlights
99 years of trusted experience
Emergency Services Offered
Services we offer
Installation, service & maintenance of residential & commercial heating & cooling forced air systems. Radon mitigation, indoor air quality products, hydronic & steam heating systems.
Our AC and furnace was 15 years old. It was still working, but was needing some repairs and was not very efficient compared to current models. We decided to replace it in May, while it was not an emergency. Gross presented us with written quotes on three options (good, better, best). We chose the best option because of two reasons. First, the "best" unit included varying fan speeds for more efficiency and a more constant climate. Second, the added cost was a reasonable amount. The installation was scheduled a few days after we made a decision. The team showed up on time at 8am. After a quick walk through, I went off to work and the installation team went to work. They called my mobile before 3pm to let me know they were finished, and I came home to see the results. All of the equipment was installed and working great. It was a nice surprise to see that the area surrounding our brand new furnace had been cleaned, including the basement floor which was soiled and stained from our old system. I was given a thorough walk through on the new equipment, maintenance requirements, and controls. I ordered the system with Carrier's My Infinity thermostat system. My Infinity includes wall unit with a Wi-Fi internet connection, and integration with an iPhone app. The wall control unit has a color touchscreen that matches the iPhone app. Scheduling your temperature changes is very easy and you can do it from either the wall unit or your iPhone. A big plus for Spring in Wisconsin is that the unit will automatically switch between AC and Heat.
Description of Work: Installed new Carrier furnace, air conditioner, humidifier with Wi-Fi control system.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$8,200
Kari K.
05/2013
5.0
heating & air conditioning/hvac
 + -1 more
They are the best heating/cooling company I have ever dealt with. My home warranty sent someone that didn't know what they were doing to fix our heat when it went out in the middle of the winter. Those people took 2 days to try to fix the problem before we called in Gross who ended up tightening a couple screwes and the problem has been fixed ever since. They are very knowledgeable and we would not use anyone else.
Description of Work: Removed and replaced cast iron radiator for a bathroom remodel. Also they fixed our hot water heat for us when it went out in the dead of winter.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$450
Marlena M.
05/2013
5.0
heating & air conditioning/hvac
 + -1 more
They were very responsive. They were wonderful. We have worked with them for a long time. The owner came over himself and fixed our problem. We buy all our furnaces from them. They are great. Their prices are reasonable. They are not high or low.
Description of Work: Gross Heating & Air Conditioning. We buy are furnaces there. We contacted them in the fall as we had a problem with our Furnace.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$400
Michael S.
03/2013
5.0
heating & air conditioning/hvac, metal restoration
 + 0 more
When I went into this I wasn't sure what I needed. My central air unit is getting old and after last summer the back bedrooms just weren't getting cold. We called around and got a few estimates, Jeff came out took a look and didn't oversell anything. Our duct work needed repairs bad and also the unit needed a good cleaning. Jeff said the cleaning couldn't be done until the weather got warmer so he will be back. He returned my call right away to come out for a quote. He came out on a Friday, his prices weren't the highest or lowest but his explanation was great, my wife dealt with the quote part and felt very comfortable with Jeff. I called them after I got home from work, Jeff asked if we were going to have both portions of the quote taken care of by Gross, I agreed to that without knowing if they would be any good, well after seeing the service we received I have no doubt that will be handled as well as the first round of the quote. Three days after we had my work or a portion of it done. He said the tech person would be here between 7 and 7:30, I took the day off work incase i was needed. At 7:30 he pulled up, very professional we chatted some and he went about his job. Cleaned up took time to show us what he had done. Told us a few things we should let Jeff know to even improve our air flow better so that when he sends out another tech person they can take care of that too. I would recommend Gross to anyone, and will use them again, at some point we will need a new central air unit and a furnace I will call Gross first. Now if the weather would just heat up I can get the rest of my quote completed, but I have no doubt that when it does, Gross will be out here without me having to call.
Description of Work: We had to have duct work re-worked as whoever did the work at our house the first time took short cuts, instead of vent both bedrooms separately, they split the duct work hence the bedrooms never got real cold or warm. He also put a vent in our rec-room so now i no longer need a space heater.
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,100
KRISTIN U.
02/2013
5.0
heating & air conditioning/hvac, drain cleaning
 + 0 more
Mike was prompt and extremely professional. He fixed the issues right away, explained the issues with our 25 year old furnaces to us very clearly and, after I asked, explained the various types of furnaces on the market right now, as we need to replace both. He was top-notch!
Description of Work: Neither of our furnaces were working this morning - of course, on a Saturday. Second floor furnace needed a drain line unclogged; first floor furnace needed a new inducer wheel.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$270
Susan A.
02/2013
5.0
heating & air conditioning/hvac
 + -1 more
It was a good experience. We were happy with the service and the new unit. They were very nice to work with.
Description of Work: They replaced our furnace and air conditioner.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$5,400
MARY R.
01/2013
5.0
heating & air conditioning/hvac
 + -1 more
I needed 2 furnaces & air conditioners replaced and obtained 4 quotations from other HVAC companies. I choose Gross because I was very impressed with Greg Billlmyer, Sales Manager, and the careful assessment he did of my home and the installation process. He was very knowledgeable, friendly and pointed out several installation options which I did not think of. He gave me the quotation before he left my home. The actual price was $12,200 with a $700 rebate from Carrier, $500 from the state and a $100 rebate from WE Energies. When I called him to inform him that Carrier got the job, he offered a very flexible installation schedule for me to choose from. The best was yet to come with the installation. Dane Masznicz was the installation technician who did an unbelievable job. He was very friendly and answered any questions which I had. The install took 2 days as quoted and everything was running great. The install was excellent with the PVC pipes all 90 degree angles and horizontal runs straight. The units looked great and they were very particular about cleaning up after themselves with NO mess what-so-ever. I am very pleased and would most definately recommend them.
Description of Work: Exceeded All My Expectations
Rating Category
Rating out of 5
Yes, I recommend this pro
$10,850
Ilze B.
01/2013
5.0
heating & air conditioning/hvac, metal restoration
 + 0 more
From the first call to the office to schedule a salesman to come out to discuss our needs to the actual installation of the unit, the process went very very smoothly. Jeff was here to discuss what we needed to have done as a result of a recent energy audit. He measured out everything and determined the size of unit and provided us with a quote during his visit Monday. Two days later on Wednesday the crew of 2 came to install the unit. Everything went just great. The guys had to drill through a heavy stone facade to create the intake and exhaust vents and they toughed through it in fine fashion. The placement of the unit, the ductwork and vents were to our liking. The unit itself is so unbelievably quiet and we could tell the difference in the house air from the moment it was turned on. The installation crew were very professional, nice, friendly and cleaned up everything afterwards. They showed us how to control the unit from the thermostat and answered our questions. The whole process was wonderful. I will definitely call Gross Heating again!
Description of Work: Furnished and installed a Heat Recovery Air Ventilator in a crawlspace. Drilled out two holes in stone facade of house for the intake of fresh air and to exhaust used air. Installed all vent piping and established control with the existing furnace thermostat.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$2,810
Mary W.
12/2012
5.0
heating & air conditioning/hvac
 + -1 more
The initial call was a little scary as the person who answered the phone said "ya, I think we can be there today". So, I had to believe someone would show up. The service person who came to my house was very knowlegable. He had it fixed in about an hour. Explained the situation completely. I was extremely pleased. I had been baking Chrismas cookies (partially to get some heat in the house). I offered cookies to him which he accepted :). That made me happy as well!
Description of Work: My furnace stopped working after we lost power. I contacted Gross Heating after trying to revive for two days. I was VERY concerned as the furnace was 25 years old. The man that came to service the unit found a problem that was fixed within one hour. I was sooooo happy!!!!! My main concern was that we would be sold a furnace regardless of whatever the problem was. He advised me to start saving for a replacement. He explained what caused the problem (which made sense at the time, but I could not repeat with any degree of intelligence).
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
4.0
punctuality
4.0
Yes, I recommend this pro
$87
MICHAEL D.
12/2012
5.0
heating & air conditioning/hvac
 + -1 more
Called Gross to set up appointment. Unfortunately their schedule was pretty full and they couldn't fit us in for a few weeks out. When the need for a cleaning became more immediate, we had to call back. Gross fit us in right away. The service man was very professional and friendly. He answered all our questions, and we were very happy with his work and the suggestions he made.
Description of Work: Cleaned Furnace and replaced filters.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$130
Eugene R.
12/2012
5.0
heating & air conditioning/hvac, water heater repair
 + 0 more
All appointments made to survey equipment by salesman and work scheduled were all right on time. Workers kept the house clean, and explained the operation of the new equipment.
Description of Work: Provided a clear complete proposal. Removed old heating and AC units, moved water heater to meet local codes, and then installed new Carrier furnace & AC.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$9,000
Mary F.
12/2012
5.0
heating & air conditioning/hvac
 + -1 more
The technician not only solved the problem, he explained all that he was doing and why. He explained what I needed to know to troubleshoot if/when another problem should occur and he made sure I was confident I could do what was necessary.
Description of Work: My furnace would not stay ignited. The technician installed a baffle.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$100
Jay F.
12/2012
5.0
heating & air conditioning/hvac
 + -1 more
I'm not going to bore you with details as my experience was nearly identical to many others here. I'll simply lend another voice to those saying these guys do great work.
Description of Work: Furnace install
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$2,700
Michael M.
12/2012
5.0
heating & air conditioning/hvac
 + -1 more
From the first visit to the last, this company was very professional and friendly. They arrived for our estimate in a company truck, and thoroughly described what we needed for our house. At no time did it feel like it was a sales pitch, which I can't say for all of the companies we received estimates from. Their estimate was also the best value in comparison to the other companies and the products that we were offered by all three, so I'm very happy with what we paid. The installers were also very professional and complete in the work they performed. One of the installers walked us through using our new thermostat, which was very helpful and saved us from reading through the manual. The cleanup was not 100%, but it was very close and a lot better compared to other companies I've had perform work on our home. I've called the company office with several questions and the office staff has been very responsive and helpful as well. Overall, I'm very happy with this company and wouldn't hesitate using them again.
Description of Work: We had an Infinity Carrier furnace, A/C, humidifier and thermostat installed in our 1200 square foot ranch. They also responded to two service calls for our old air conditioner (free of charge) between the time we signed the contract to the time we had the new unit installed.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$6,100
Antoinette S.
11/2012
5.0
heating & air conditioning/hvac, water heater repair
 + 0 more
I was very impressed with Gross Heating. The installation team was great. The old furnace, air conditioner and water heater were quickly removed and the new ones installed. They were great about explaining everything that was being done and went the extra mile to bolt down the drainage tubes because my cats love to play with them and were constantly pulling the old ones out of the floor drain. They cleaned up after the installation and removed all of the old furnace parts, air conditioner and water heater. I love my new furnace and the new 7 day programable thermostat is wonderful. My old one only allowed me to program Week Days and Saturday and Sunday, so being able to set each day individually is great and so much more efficient. I have not used the new air conditioning unit yet, but am looking forward to that come summer. The humidifier is also an item I am very happy with and I like that it can be set right on the thermostat. The other nice thing is that I was able to get an energy rebate on the furnace / air conditioner and then received an additional rebate from Carrier which really made the cost of the unit much better. I am a very satisfied customer and would recommend Gross Heating to anyone looking for a new heating unit.
Description of Work: I purchased a new Carrier furnace,air conditioner, humidifier and had a new water heater installed.
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$7,350
Patricia K.
09/2012
5.0
heating & air conditioning/hvac, water heater repair, chimney repair
 + 1 more
The installation went very smoothly. As rain was in the weather forecast they hurried to bring in equipment and set up tarps to protect the outdoor installation. They rotated the new furnace so it is much easier to service and according to the city inspector, is much better placed. They were amazingly efficient AND took great care to clean up when they were done. There were multiple technicians who were pleasant and worked well together.
Description of Work: The technicians removed the old furnace and air conditioner and installed the new ones. They customized the ducts, installed a new chimney liner to vent the hot water heater. They also installed a new thermostat. They replaced some vents and reinstalled others.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$6,500
MARY B.
09/2012
5.0
heating & air conditioning/hvac
 + -1 more
.The representative from Gross gave us several options with prices and features clearly described. There were some energy rebates from the manufacturer Carrier that were about to expire which they were able to utilize which made the price more reasonable. Our job was done within the time frame specified. The technician explained many of the features of the new thermostat and made sure we could program it. The air conditioning unit could not be tested due to the cold weather, but Gross came back out at NO extra charge in the spring to finish the testing. We have had the new equipment for a year now and are very pleased with its operation, and the reduced energy bills both winter and summer! We would definitely recommend Gross Heating & Cooling to others replacing furnaces or AC units.
Description of Work: Gross replaced our furnace, thermostat and central air conditioning unit.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$9,000
Katherine S.
09/2012
5.0
heating & air conditioning/hvac
 + -1 more
Sales call consisted of explaining the different systems. I had consulted with Burkhardt as well and although Gross explained the systems I learned most information such as fully modulating from Burkhardt. What made the sale was Jeff the sales guy suggested reworking some of the duct work around the furnace to work more efficiently. Whereas Burkhardt said the set up was ok, it did need reworking so that the furnace could perform the most efficient. Scheduling was a breeze with the office. Jeff had our rebates sent fast. Gross set up all the permits and sub contractors. They even sent the paperwork for the state rebate. Installation took an entire day. They had moved the ac unit about 5 ' so it wouldn't be right by the back door. Took apart both old furnace and ac unit. They tarped the stairs, hallways, and carpet, which was very much appreciated. My father in law is in the construction field and when he came to look at the installation he made a comment at what an outstanding job they had done. They tapped into a gas line and brought a water line in fir the humidifier. All new copper lines and tubing were also done. This unit is fantastic. It's been in the mid 80's and I don't think my ac has gone on more than 5 times in the past 2 weeks. Yet the house stays cool at 70 degrees. I am still waiting to see what the electric bill is but I am positive that it will be lower. We had an old inefficient oil furnace and the winter should save us so much money without having to purchase oil every month. Let alone the cost but the unit is very energy efficient.
Description of Work: Installed new furnace and ac unit
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$10,000
Carol M.
09/2012
5.0
heating & air conditioning/hvac
 + -1 more
The technician arrived on time and spent about two and a half hours going over our air conditioner and furnace. He replaced some hoses and a filter for our humidifier too. He was very professional, friendly, and knowledgeable.
Description of Work: We asked Gross Heating & Air Conditioning to do tuneups on our air conditioner and furnace.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$287
Keith B.
08/2012
5.0
heating & air conditioning/hvac, metal restoration
 + 0 more
Gross's price was very competitive and the installation went very smoothly. It was a bit like having your furnace installed by a Daytona pit crew trained in furnaces with several trucks arriving with different teams. Completed in the morning (unbelievably) neat and clean including replacement of the old concrete pads on the air-conditioning units. The wiring on the thermostats was done by an artist--I should add a picture. Very professional ductwork, neatly run lines, tight masonry work around where the pipes were vented. First-class job. Almost sorry I don't have something else for them to do.
Description of Work: I needed two furnaces and two air conditioners replaced. The original units came with the house and were possibly 30 years old. New low-temperature air intakes and exhausts pipes needed to be run through a brick wall. Gross made some good suggestions for replacement units (including a optional upgrade on a higher efficiency air conditioner which I took) and found a way to reposition one of my thermostats using a wireless unit to move it from the top of the stairway where the builder had originally placed it. I have an engineering background and was impressed with the answers to my questions and a lot of the decisions they made.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$10,000
Nicholas L.
07/2012
5.0
heating & air conditioning/hvac
 + -1 more
I cannot say enough about Gross. They are a very trustworthy and hard working company. They are prompt, courteous, and take pride in the work they do. With being burned by many service providers in the past, I'm happy to say that Gross Heating and Air Conditioning is one company I would trust to provide an honest bill for top notch work.
Description of Work: We hired Gross to do a tune up of our old furnace.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$150
Erin C.
07/2012
5.0
heating & air conditioning/hvac
 + -1 more
They were excellent. They were very professional and friendly. They worked hard at making sure they kept things clean. They also explained things. I made some follow up calls and they were very quick to respond.
Description of Work: They put in a new furnace and air conditioner.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$5,000
Erin C.
07/2012
5.0
They were excellent. They were courteous and prompt. He knew what he was doing. He gave me a walking tour and showed how he had hidden the exit tube in a bush. They offer excellent customer service.
Description of Work: They put in a radon removal system.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,000
Virginia S.
07/2012
5.0
heating & air conditioning/hvac
 + -1 more
Monday night our air conditioner stopped cooling. Air was blowing through the registor but outside unit was not working. We called Gross Heating, on Tuesday morning, the start of three days of really hot weather, and the day before the 4th holiday. We were really worried we would have to wait til later in the week. They were able to come out the same day, and he checked out unit and replaced capacitor.
Description of Work: Replaced capacitor on air conditioning.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$126
jason B.
04/2012
5.0
heating & air conditioning/hvac
 + -1 more
Thorough service, forthright with information, very competent, on time and took the effort to explain anything I asked.
Description of Work: Boiler & heating system check.
All statements concerning insurance, licenses, and bonds are informational only, and are self-reported. Since insurance, licenses and bonds can expire and can be cancelled, homeowners should always check such information for themselves. To find more licensing information for your state, visit our State Contractor License Requirements page.
*Contact business to see additional licenses.
Service Categories
Heating and Air Conditioning,
Metal Fabrication & Restoration,
Water Heaters,
Plumbing,
Air Duct Cleaning,
Electrical,
Drain Cleaning,
Natural Gas Lines,
Chimney Repair,
Radon Detection & Reduction
FAQ
Gross Heating & Air Conditioning Inc is currently rated 4.9 overall out of 5.
Sunday: Closed
Monday: 7:30 AM - 5:00 PM
Tuesday: 7:30 AM - 5:00 PM
Wednesday: 7:30 AM - 5:00 PM
Thursday: 7:30 AM - 5:00 PM
Friday: 7:30 AM - 5:00 PM
Saturday: Closed
Gross Heating & Air Conditioning Inc accepts the following forms of payment: American Express,Check,Discover,Financing Available,MasterCard,Visa
No, Gross Heating & Air Conditioning Inc does not offer free project estimates.
Yes, Gross Heating & Air Conditioning Inc offers eco-friendly accreditations.
No, Gross Heating & Air Conditioning Inc does not offer a senior discount.
Yes, Gross Heating & Air Conditioning Inc offers emergency services.
No, Gross Heating & Air Conditioning Inc does not offer warranties.
Gross Heating & Air Conditioning Inc offers the following services: Installation, service & maintenance of residential & commercial heating & cooling forced air systems. Radon mitigation, indoor air quality products, hydronic & steam heating systems.