It is with significant frustration that we are now aware that we lost the confidence of[member name removed]. [member name removed] is an excellent individual whom we have much respect for. I, (Steven Rott,) was not aware that [member name removed] called, as my primary involvement is production (at this time). When I became aware of this failure of ours I gave much thought as how to respond. I realized it would be impossible to successfully address [member name removed] assertion without a long winded thorough examination of the facts of our business reality. These facts would paint a much different picture that [member name removed] currently has hanging on the wall. It will probably seem somewhat shallow to attempt it, as the truth is in the relationship and the evidence we can provide that we are worth what we charge, for it must be seen and explained. We would show that we provide better results consistently and even that on average costs less over the life of the products provided (not to mention the security that attends our process and position. How can I prove this in this format? Who would read on so long if I could? Why didn’t we do a good enough job already? The last one is the hardest one to answer. Perhaps our man lacked clarity and passion that day to effectively communicate the truth of what we live. The truth is, we could be as inexpensive as anyone. All we would need to do is change our business model, process and products and it would be easy. So why don’t we? Truth is also, that change would change the results which we believe in, those things that we know from years of experience make it possible to deliver the right job. Again, it is on us when we lack that clarity of purpose to effectively prove our position is right, proper, and worth it. We failed [member name removed]. Again, truth is by experience we know we’d have to leave things out to be less expensive. I do invite anyone who has an earnest desire to see our costs to show us where we could save without lowering our quality and consistency. We are always looking at ourselves to try and be more price competitive. We periodically ask outside people to look. Those that have, end up recommending subcontractors and lowering quality of process and products. We respectfully decline these foundation damaging recommendations. We will continue to fight the fight to deliver what we believe is best. I do have a longer winded attempt at addressing things that now follows if anyone has the time or inclination. Thanks for reading this far. We hope you’ll read further or give us a call to discuss it further and hear and see that we have made the right choices for our customers benefit. Those with great patience for an imperfect forum, read on. It may help see our reality. The reality that we have chosen; the road less traveled but worth the trip. It is not uncommon when one of my previous customer’s call, in order to facilitate a quick response, our receptionist will ask about connecting up the client with the people currently best positioned to serve them. In this case an estimate. If that is agreeable the process continues. Because of production processes I will be out of the office, on the jobs or meeting with crews or customers to deal with questions or concerns. I am sorry if we left [member name removed] with a sense that we didn’t care. [member name removed] is a valued client. However, if we came across as not caring I apologize for that. So what is the deeper truth as we would present it? As I mentioned, what a roof will cost has everything to do with how someone does business. The business decisions that someone makes defines their cost. It will also define their quality, and consistency of that quality, or lack there of. The things in roofing that all of us must decide on: will we play by all the rules, to do things legally and above board, in New York State: The decision to use subcontractors and/or use guys off the books, or, to only use guys on the books (all the time) working directly for you is key. This decision alone can cost, or save, tens of thousands of dollars each year as the cost of Compensation Ins. for roofing is incredible. This past year we paid $250,000.00 just for Compensation Ins. Over a $75,000.00 for general liability not to mention the matching taxes and unemployment ins. we pay. The savings on each job would be substantial, but the risk and exposure is very real. People get hurt all the time in this industry and then those, lacking ins. coverage, have no choice but to sue, and not for a little. Additionally, the chances of the people who work under the radar, off the books, avoid child support or judgments, are not likely to do the kind of quality work, consistently, you’d like to have on your home. I am not saying you can never get a good job from someone who cost less, it’s just your chances go down. I see it all the time, every day, various levels of low quality done on almost every house across this region. We hire and use only our own workers that work directly for us. We pay them more to keep these high quality people. We also offer some benefits, and try and take care of our people. The other thing is how we do our work. There are very specific things about our process that takes longer, but achieves a higher, long lasting, water tight roofing project. Everything from our edge processes, proper nailing, shingle step off, proper starter, proper overhangs, upgraded ice shield product and process, valley process second to none, proper venting product and process, intake and exhale, sealants and flashing at pipes, walls, and chimneys etc. All of this to ensure a 20 year transferable workmanship warranty. I’m a pretty good roofer, because I did it since I was a kid; but if I didn’t do all the prep work we do, I could cut my time in half. And If I can cut my time in half, what can I do with my prices? Additionally, if there is a problem we are positioned to take care of it, all year long, every year. We don’t take off in the winter, or run a skeleton crew. You might ask what’s the big deal with all that? Does it really matter? My answer is, it matters a lot as far as quality. There is not a roof job out there that doesn’t have one thing or another that’s either not done well. It’s often the case where companies run very large crews to get a job done quickly and the end product suffers because the main point of the day was to get it done quickly. Another answer to the question does it matter? Yes! We replace roofs all the time that other contractors did, that are only 2,3,5,10 years old, all the time, often because of installation failures. I have seen work by contractors I would have thought to be pretty good roofers, that ended up doing anything but a good job. One friend had a well known contractor do their roof, and after a blowoff, I came over to check it out, and found much wrong (nail pops, 2 to 3 inch stop offs and closed valleys on a dormer with only one side with a liner under the shingles). I do estimates for friends, explaining all the aforementioned info including our highest cost. I’ve ended up doing a lot of work this way insuring a quality job. As to windows, the quality of one window vs. another and the installation exists inside and outside of the windows, and will play out the same as any product we buy, from cars to stereo equipment. The truth is, often, people will be singing the praises of a contractor for years, only to find out that their contractor set a slow burning fuse of bad work that wasn’t evident for 5 to 10 yrs. with rotted decking and rafters. I have one customer still wants to believe the guy did good work, when the truth was right in front of his face. The thing is, we are a very good deal for how we do business. Not for how someone else does business, but how we do. We are efficient. We care about doing a good job every time to the point of losing money if something was forgotten in the estimate but needed, we just do it. Not to say if there is rotted wood or flashing we couldn’t see, but, things like enough ice shield for a problem area. While we are sometimes a lot more than others we are a lot less when you consider value, and years of service you can expect from the work we do. I have hundreds of stories that can prove my points but I suspect this response is already too long (perhaps by a mile). Again we do respect [member name removed], and wish her the best. We also hope what is written here gives her peace and hope that we are the good guys. Not one of the cheap guys, but as Zig Ziglar was fond of saying, I’d rather explain a higher cost once, than to apologize for poor quality forever. You may notice the complaints we get are not for bad work. Our profit and loss statement will show, we are priced right, and that no one, but no one is getting rich at Rott. We are all only making a living doing the hard thing, doing our best to show why we are a good deal, and then delivering on that. I will conclude, saying we are not perfect but we achieve a higher consistent level of quality and take care of problems if they occur. We appreciate the chance to respond.