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AMERICAN FLOORING DIRECT

Hardwood Flooring Sales and Installation, Flooring Sales and Installation, Carpet Sales and Installation,

About us

23 Years of Great jobs at the lowest prices

Business highlights

42 years of trusted experience

Services we offer

wood flooring,laminate flooring,wood floor refinishing,carpet,Builder Flooring, Apartment Flooring,Pergo Flooring,Ceramic Tile,Mohawk,

Services we don't offer

ceramic repairs

Amenities

Free Estimates
Yes
Warranties
Yes
Senior Discount

10%



Accepted payment methods

American Express
Check
Discover
Financing Available
MasterCard
Visa

Reviews

3.36 Reviews
Number of StarsImage of DistributionNumber of Ratings
5
50%
4
0%
3
0%
2
17%
1
33%


Rating CategoryRating out of 5
quality
3.0
value
3.5
professionalism
3.0
responsiveness
2.9
punctuality
2.9
Showing 1-6 of 6 reviews

kerry C.
07/2015
5.0
carpet installation, flooring contractor, hardwood floor
  + 1 more
Very professional and understanding throughout entire process. We had other problems that were discovered and had to change dates several times, and this company was willing to work with us in every way possible. Would not hesitate to recommend to anyone looking for flooring for their home.
Description of Work: removed carpet from home and installed hardwood flooring throughout entire home.

Rating CategoryRating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0

Yes, I recommend this pro
$6,500

Greg M.
09/2014
5.0
flooring contractor, hardwood floor
  + 0 more
Very smooth -estimator was on time. The installers were great.price was unbeatable. We are tenacious shoppers. Sales people were a pleasure. The whole experience was great I was pleasantly surprised.
Description of Work: Installed 95o s/f of solid Bruce flooring.

Rating CategoryRating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0

Yes, I recommend this pro
$5,700

HUBERT S.
09/2014
2.0
flooring contractor, hardwood floor
  + 0 more
iUsed them in the past for carpet and floors and should have learned from that experience which was mediocre at best. Very bad installers they hired. Had to come back twice, but that is another story. In this case, we just bought flooring from them as we had our own installer. Three bathrooms were under contract. They told us a week to order the floor. No problem. A week later, we hear nothing. Call and they don't know. They don't even make a call for us. They point to the fine print in the order form and say 7-10 WORKING DAYS. We clearly were told one week (actually 5-7 days. We wrote it down and texted our installer from their showroom). They insist what the salesperson said is irrelevant. They hang their hat and reputation on their contract language. Whatever. But it says a lot. So we cancel our contractor and wait. After more calls to get a better time frame, they guarantee it will be here the following Tuesday (the ten day timeframe). Come Tuesday, we hear nothing. We call. They make an excuse and say they don't know and hang up. We call the shipper directly. They have nothing. We call the factory direct. They had just gotten the order and it would go out today and won't be here until maybe Friday. Seriously. Now we find out the truth. We cancel the contractor again. It finally arrives at the shipper warehouse on Thursday and MIGHT go out Friday. We don't take a chance. Drove over and picked it up ourselves. An hour each way. The worst part of all of this is we had to make EVERY call to them. They never would call us back. Of course they promised they would, but they never did. We have our cell phone call records. Trust me. No incoming calls from these people until the very end when they realize they have been caught in a pack of lies. Then come the apologies, etc. Too late. In the one bathroom we had tennants and had to put in a different floor. The other two we used this product (Coretec - which we like). Our mistake was buying the decent pricing they have. But the service nightmares were not worth the $100 or so we saved. Never again!
Description of Work: Took our order and money and after that, basically nothing but make excuses.

Rating CategoryRating out of 5
quality
3.0
value
4.0
professionalism
2.0
responsiveness
1.0
punctuality
1.0

$800

Response from AMERICAN FLOORING DIRECT
I am very sorry these customers had to wait for their 6 boxes of material . They were told it was a special order and it could take up to 14 business days , this is on the front of the contract where the customer signs. No dealer could have gotten the material any quicker , the order was placed on 8/21/2014 by the customer and the customer picked up their material on 9/4/2014 that's 8 business days excluding the holiday, Labor Day was during this time period the shipping companies don't run on the weekends or during the holiday. Their material was ordered as soon as deposit was given and their order was placed the same day. This manufacture ships on a common carrier not on their own trucks , unfortunately like all flooring dealers we don't control the shipping companies. The customer received their material actually earlier than our terms 8 business days , the customer opted to pick up their material from the shipping company. Also the customer saved about $200 not $100 based on msrp and what our competitors sell the product for. We are a family run business I know several of the family members spoke to this customer directly and kept him updated , if not how would have known where to pick up the product ? We strive to make every customer happy and we always offer the absolute lowest prices to every customer. Every aspect that we can control of our company is kept under close watch , unfortunately when a truck leaves the manufacture there is a time period where we can not tract the shipment during this period we can not update the customer because we have no additional information , once the truck reached the shipping terminal the customer was immediately updated. Please keep in mind that we sell and process hundreds of orders per week , once in a while you get a customer who is impenitent , again we apologize for the customers unhappiness but we did everything possible to expedite their order and I feel their complaint is unjustified all documentation is available upon request. Thank You American Flooring Direct.

linda Z.
05/2014
1.0
hardwood floor
  + -1 more
The floor was to be climatized for 48 hrs, which was never done, was assured that the floor would be alright being we live on the water they said they put a moisture barrier down so it would be alright. We were assured they had it by their by their back door in the showroom told us it got wet, and it still was in good shape and shined very nice. We purchased the floor the day after the floor was brought into the house it was installed and within a week we stopped in the store and, told them what was happening they never responded we went back to the store, finally we had to call them back and tell them they put it right up against the wall instead of cutting it away because it is a floating floor, they came back and cut the floor tore up our molding broke it and were very careless. The floor started peeling and chipping and there were bumps where pieces have been left under the flooring, and it started popping out and fading in Nov. 2012 we called them again the whole floor was buckling and peeling they said it was because our dogs peed on it my husband said okay I'll give you maybe 10 Sq. feet but not 2400. They supposingly sent a factory rep. down and he was suppose to bring back a piece of flooring so it could be sent to the factory and see if it was moisture, he called American Flooring on RT.9 in Manahawkin and said he was unable to bring a piece back because the whole floor was peeling and he would never be able to get it back in. This guy was not a factory rep. because I seen him in the store he was one of their workers. At that time they said that the floor was 3 years old my husband replied that it had a 30yr. warranty. My husband must have went to their stores at least 15 times half the time they said the boss was not in. After the man came down and said the whole floor was coming up we never heard from them, and when we did they said it was because the dogs peed on the floor. The floor just was not installed right from the beginning. We have not heard from them again so we had to sue them my husband went to small claims court on May 27, 2014 with pictures and of course they had a lawyer they would not let him submit the pictures because he did not have someone with him to testify. They had a letter from the company again stating that the dogs peed on the floor. The owner of American flooring who came in once to give us a price stated that the dogs peed on the floor while he was there my husband replied I was a cop for 27 years and did a lot of testifying and have never liied you are lying, if you are not lying why won't you look at me. Well they ended up giving us $3,000 which tjey will pay us $1,000 for three months. so now we are stuck with a floor that is chipped and peeling. The company of the floor is out of state so we can't sue them. Don't do business with American Flooring on E Bay Ave. & Rt. 72 in Manahawkin they are a bunch of liars. Our dogs did pee on the floor but when we went out I put down pads and towels. The name of the flooring is quick step and they had numerous complaints from people that are having the same problems as us. STAY AWAY FROM AMERICAN FLOORING THEY ARE ON E BAY AVE. 7 RT. 72 IN MANAHAWKIN THEY ARE TOTALLY NOT RELIABLE AND IF YOU HAVE A PROBLEM THEY WILL NOT HELP YOU. BEAWRE AND BE CAREFUL THEY PROMISE YOU THE WORLD AND GIVE YOU NOTHING AND DON'T BUY QIUCK STEP FLOORING. THE FLOOR NEVER STAY SHINY EITHER WE USED WHAT THEY SUGGESTED AND IT MADE THE FLOOR DULL. WE HAD A PIECE OF FLOORING THAT WENT THROUGH SANDY AND IS STILL IN PERFECT CONDITION SO THE MOISTURE STORY SEEMS WRONG. ALSO ON THE BACK F THE FLOORING DIRECTIONS IT ALSO SATES THAT IT EMITS FORMALDEHYDE AND ELDERLY PEOPLE AND CHILDREN MAY GET SICK FROM IT EMITTING IT. WE ARE 68 & 67 AND HAVE A 12 YEAR OLD GRANDAUGHTER LIVING WITH US THEY SAY YOU CAN GET VERY ILL FROM THIS. WE WERE NEVER TOLD ABOUT THIS EITHER.
Description of Work: Installed a laminated floor in my house on the 1st floor 2400 sq. ft.

Rating CategoryRating out of 5
quality
1.0
value
1.0
professionalism
1.0
responsiveness
1.0
punctuality
1.0

$12,000

Response from AMERICAN FLOORING DIRECT
The only thing I can say is that these statements are completely false, we have notarized documentation from all parties involved , nothing was done underhandedly and I welcome any interested party to review all the documentation by calling 6095977551 , our lawyer handled the entire case very professionally and he suggested we settle the case with [Member Name] because [Member Name] openly threatened he would keep us in court until we settled. Unfortunately sometimes when your lawyer is costing you a 1000 per day it just makes sense to settle even though your right. Next I would like to say we have been in business for 20 years and we have over 30,000 happy customers , we really care about our customers and do absolutely everything we can to make them happy, with all that being said unfortunately this customer has allowed his multiple dogs to urinate all over his house and quite simply no manufacturer will warranty any floor in this condition. I would also ask the [Member Name] to put his phone number online so people can come to his home and see what's going on there, all of our documentation is available for anyone to review. In life you will run into people who are never at fault for the own actions we all know people like this, you will also run into people who know how to work the legal system and use it as a hammer even when their wrong. I hope the [Member Name] believe in karma because we do here and we try to make every life we touch better in any way we can , we donate to numerous organizations and charities including saint Jude's children's hospital. When you go to small claims court your case goes to arbitration both arbitrators told us not to settle and that Mr [Member Name] had no case. Again if this review sways your decision in any way please give me the opportunity to show the documents , we care about our customers and always try to provide them with service we can be proud of.

Linda D.
12/2013
1.0
hardwood floor
  + -1 more
Instead of floating the floor, they shimmed it. After the job was done we came in and put card board and paper down to protect the floor prior to our moving in. When we pulled it up we found chips and shaved areas. Some of the boards were fractured and splintered. I called to have them come and look at the floors because we didn?t want them to say we has damaged the them while moving. The sales rep from the company and a Bruce flooring rep came out at my request to look at the floor because it was fading. I rcvd a letter stating that the cracks and splintering can not be seen from a standing position and was not caused by the installation but must have happened after we moved it. I called Armstrong wanting them to verify my suspicions that it was improperly installed and was told the floor was applied with an unprotected nail gun. The owner of the company originally told us that he would finish putting down the molding and finish work on the floor but he called and said he was done with us. That I?ve been a problem from the start. There was no talking to this guy. When I asked about the warranty he said ?only when a board pops up?.
Description of Work: This was new construction - We hired them to float part of the floor and install hard wood floors to 3200sq ft.

Rating CategoryRating out of 5
quality
1.0
value
4.0
professionalism
1.0
responsiveness
1.0
punctuality
1.0

$21,496

Response from AMERICAN FLOORING DIRECT
Unfortunately no mater how hard you try you can't make everyone happy, This customer was happy at time of completion and paid in full . We told this customer that we would attempt to level out her extremely un level floor but it would never be perfect , we got it about 90% it is impossible to get it any better than it is. We are very sorry that she is unhappy but there is no way to make it better, the floor looks fantastic, The customer was told by her contractor the same thing if she wanted a perfect floor she should have installed new subfloor , she did not want to spend the money to do so. Also this floor was inspected by the manufacture and found to have no installation or manufacturing defects , the customer has a copy of the report, The report is available to be seen by calling 6095977551, This floor looks great with no visible defects according to the manufactures report. We have made every attempt to satisfy this customer. We have been in business for 23 years have a AAA+ rating with the BBB and care about our reputation and customers., we do not manufacture the wood and have to stand by what the have found.

James D.
10/2013
5.0
carpet installation
  + -1 more
unknown
Description of Work: Installed flooring
Rating CategoryRating out of 5
Yes, I recommend this pro

    Contact information

    516 E BAY AVE SHIP_TO_ADDRESS<>address2, Manahawkin, NJ 08050

    mohawkdirect.com

    Service hours

    Sunday:
    9:00 AM - 5:00 PM
    Monday:
    9:00 AM - 5:00 PM
    Tuesday:
    9:00 AM - 5:00 PM
    Wednesday:
    9:00 AM - 5:00 PM
    Thursday:
    9:00 AM - 5:00 PM
    Friday:
    9:00 AM - 5:00 PM
    Saturday:
    9:00 AM - 5:00 PM

    Licensing

    Insured
    State Contractor License Requirements

    All statements concerning insurance, licenses, and bonds are informational only, and are self-reported. Since insurance, licenses and bonds can expire and can be cancelled, homeowners should always check such information for themselves. To find more licensing information for your state, visit our State Contractor License Requirements page.

    *Contact business to see additional licenses.


    Service Categories

    Hardwood Flooring Sales and Installation,
    Flooring Sales and Installation,
    Carpet Sales and Installation,
    Ceramic Tile

    FAQ

    AMERICAN FLOORING DIRECT is currently rated 3.4 overall out of 5.

    Sunday: 9:00 AM - 5:00 PM

    Monday: 9:00 AM - 5:00 PM

    Tuesday: 9:00 AM - 5:00 PM

    Wednesday: 9:00 AM - 5:00 PM

    Thursday: 9:00 AM - 5:00 PM

    Friday: 9:00 AM - 5:00 PM

    Saturday: 9:00 AM - 5:00 PM

    AMERICAN FLOORING DIRECT accepts the following forms of payment: American Express,Check,Discover,Financing Available,MasterCard,Visa
    Yes, AMERICAN FLOORING DIRECT offers free project estimates.
    No, AMERICAN FLOORING DIRECT does not offer eco-friendly accreditations.
    No, AMERICAN FLOORING DIRECT does not offer a senior discount.
    No, AMERICAN FLOORING DIRECT does not offer emergency services.
    Yes, AMERICAN FLOORING DIRECT offers warranties.
    AMERICAN FLOORING DIRECT offers the following services: wood flooring,laminate flooring,wood floor refinishing,carpet,Builder Flooring, Apartment Flooring,Pergo Flooring,Ceramic Tile,Mohawk,
    ceramic repairs

    Contact information

    516 E BAY AVE SHIP_TO_ADDRESS<>address2, Manahawkin, NJ 08050

    mohawkdirect.com

    Service hours

    Sunday:
    9:00 AM - 5:00 PM
    Monday:
    9:00 AM - 5:00 PM
    Tuesday:
    9:00 AM - 5:00 PM
    Wednesday:
    9:00 AM - 5:00 PM
    Thursday:
    9:00 AM - 5:00 PM
    Friday:
    9:00 AM - 5:00 PM
    Saturday:
    9:00 AM - 5:00 PM