GRASSROOTS

I HAVE A YEARLY CONTRACT WITH JIM CARMICHAEL. NO MATTER WHAT KIND OF QUESTION I HAVE, HE CALLS ME BACK AND DISCUSSES IT AT LENGTH AND EVEN COMES OUT TO LOOK AT IT FOR ME TO SEE WHAT I'M TALKING ABOUT. I CAN EVEN PICK WEEDS OUT AND HE'LL IDENTIFY THEM AND TELL YOU WHAT YOU CAN DO ABOUT IT. HE IS VERY KNOWLEDGEABLE AND HAS BEEN DOING THIS FOR YEARS.

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JIM IS VERY CUSTOMER SERVICE ORIENTED, AND MUCH CHEAPER THAN HIS BIG NAME COMPETITORS. WE GAVE HIM A CALL A FEW YEARS AGO AFTER BEING UNHAPPY WITH (ANOTHER COMPANY), WHO NEVER SPOKE TO US AND WHOSE RESULTS (A BURNED-OUT LAWN DESPITE CONSISTENT WATERING) WERE LESS THAN SATISFACTORY. JIM CAME OUT AND MET WITH US, TOLD US WHAT OUR PROBLEMS WERE AND HOW HE WOULD FIX THEM, AND ALSO TOLD US WHAT WE COULD DO TO HELP FIX THE PROBLEM, TOO. AFTER EACH TREATMENT, HE LEAVES US A LITTLE NOTE SAYING EXACTLY WHAT WAS DONE AND LEAVING HELPFUL TIPS AT DIFFERENT TIMES OF THE YEAR. LAST WEEK, I FOUND MY LAWN ALL TORN UP. HE CAME OUT ON A SUNDAY AND TOLD ME I HAD GRUBS AND THAT RACCOONS WERE TEARING THE GRASS UP LOOKING FOR THEM. HE SPRAYED THE LAWN IMMEDIATELY AND THE PROBLEM IS NOW GETTING BETTER. I HAVE RECOMMENDED HIM TO FOUR FRIENDS WHO NOW ALSO SWEAR BY HIM, TOO. THIS SERVICE WAS CREATED TO SPREAD THE WORD ABOUT COMPANIES EXACTLY LIKE THIS.