Southeast Steel is a family owned and operated appliance business serving Central Florida since 1940. Our mission is to give every customer a superior appliance shopping experience at competitive prices. This is accomplished with experienced and knowledgeable sales consultants and a wide assortment of appliances from well known manufacturers. Our showroom displays over half a football field of brand name appliances, carrying the latest models of the most popular American and European brands and maintains an extensive inventory of the most popular models.
Business highlights
84 years of trusted experience
Services we offer
Residential American & European household appliance sales.
Amazing experience. 2016, purchased Speed Queen washing machine at Southeast Steel. 2-1/2 yrs later, front panel, under pull-out dispenser, rusted badly. SQ sent new front panel but refused to cover $155 installation. Called SE Steel to “complain”. To my surprised, SE Steel immediately reimbursed me $155. One of best customer service responses in 50 years of buying appliances. If you need good appliances sold with integrity, go there first. I am a customer forever.
Description of Work: Speed Queen Washing Machine
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$155
Gloria Y.
10/2017
5.0
appliance repair
+ -1 more
Very reliable, prompt and even handed. A business with good character.
Description of Work: Bought appliances from them - both sales and service
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,000
Ilse M.
06/2017
5.0
appliance sales
+ -1 more
They did everything I was looking for and helped. They were an excellent company. The prices are very right, there is no luxury in the store they have a lot of people helping people. They are friendly and helpful.
Description of Work: Bought a GE dishwasher.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
Yes, I recommend this pro
$600
Roxie H.
01/2017
5.0
appliance sales
+ -1 more
They were the only ones who carry the brand I like. They are fair and very friendly. They carry higher grade of equipment.
Description of Work: I bought a new washer and dryer from them.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,800
Thomas K.
09/2016
4.0
appliance sales
+ -1 more
They were recommended to me 25 years ago. I had a rental property that I bought appliances for and I bought a few for myself. They usually give me a good saving towards the better value. They know what I want. I want medium quality with the best value. I don’t want to pay high end just to get a few more years even if you have to buy one more frequently.
Description of Work: I purchased a miniature refrigerator.
Rating Category
Rating out of 5
quality
4.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$150
Jane B.
01/2016
4.0
appliance repair
+ -1 more
They could maybe get out more efficiently and maybe not wait long for them. It took them a while to get out here. The good thing about it is that they do the work right. I guess the bad thing is you have to wait a while for them. They do not always come out when they say they do.
Description of Work: I have used Southeast Steel. They came out and looked at my refrigerator.
Rating Category
Rating out of 5
quality
4.0
value
4.0
professionalism
4.0
responsiveness
4.0
punctuality
4.0
Yes, I recommend this pro
$100
James S.
02/2014
5.0
appliance sales
+ -1 more
We wanted to replace all the appliances in the kitchen so we took a trip to the store based off reviews from this website. Our salesman, Mr. David Cole helped us right away and listened to what we wanted. We were very pleased with his customer service and knowledge of the different products. Southeast Steel as a good selection of different products at all price ranges and never once did we feel that he was trying to sell us on the more expensive items. As I said earlier, he listened to us and showed us products that he felt best matched what we wanted. All four (refrigerator, stove, microwave, and dishwasher) appliances we delivered that weekend. I felt that the communication from the delivery staff was excellent. They showed up exactly on time and within an hour all of our old stuff was gone and the new stuff installed and working. I recommend Southeast Steel because they are a local business and they know their products. Everyone we came in contact with from Southeast Steel was knowledgeable and had a great customer service attitude. We never felt pushed to more expensive items that we didn't need. I can't think of a single thing that could of gone better. I did not review them on price because we did not shop around. They were our first and last stop.
Description of Work: Sold us all new kitchen appliances.
Rating Category
Rating out of 5
quality
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$3,780
Sara O.
09/2013
5.0
appliance sales
+ -1 more
It's like a small business and they have better prices than other places we've looked at. We've used them before. They are very good with when do you want it delivered. And they go the extra mile. They are very good. We chose them because of the price and then our previous experience with them. They are very helpful. They are not pushy. They are extremely knowledgeable about their products. If you have questions, they will find out for you if they don't know. The people and their service are great. I would get everything from them if I could. They delivered it, but we are going to have an electrician install it. In the past we had their installers do stuff and they are all wonderful.
Description of Work: We have used Southeast Steel for appliances. We bought our oven and microwave from them.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$4,000
KATHY G.
02/2013
5.0
appliance sales
+ -1 more
Our contractor installed the appliances. They were very good. I've used them in the past when I bought some of our old appliances. We bought a washer, dryer and refrigerator there before.
Description of Work: We bought all new kitchen appliances from Southeast Steel. It included a cooktop/hood/stove, dishwasher, refrigerator, built in oven and microwave.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$8,250
Linda L.
12/2012
4.0
appliance sales
+ -1 more
Southeast Steel was one of two local companies selling washer dryer brand I was interested in. I'd done a lot of research prior to purchase - sales person confirmed what I already knew. Delivery team willing to make several adjustments due to size of laundry room. Wish they spent more time explaining basic features and how to use them. I had to call them within 15 min. of leaving because the dryer wouldn't turn off.
Description of Work: Purchased washer and dryer. Company installed unit.
Rating Category
Rating out of 5
quality
5.0
value
3.0
professionalism
5.0
responsiveness
5.0
punctuality
4.0
Yes, I recommend this pro
$1,500
Donald C.
11/2012
5.0
appliance sales
+ -1 more
Thoughtful, knowledgeable, and helpful sales presentation in the store. Very helpful in explaining the features of the various machines and the various strengths and weaknesses of each. After looking at the same products in several big box stores, we returned to Southeast Steel and bargained some on the price. We were able to obtain a slightly discounted price. Delivery was the day I asked for it and was on time. Installation went well-both installers were polite, friendly, and quick. They hooked up the new machines and carted off our old ones. My wife is very satisfied with the purchase.
Description of Work: Purchased a new washer and dryer
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,703.89
lawrence C.
05/2012
5.0
appliance sales
+ -1 more
The delivery and set up was done in a very timely manner. We are renting so the selection of the refrigerator was done by price only. But the set up by Harry was the best, quick and neat.
Description of Work: Delivery and set up Only
Rating Category
Rating out of 5
value
3.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,022
Elizabeth M.
03/2012
5.0
appliance sales
+ -1 more
I will use them again in the future.
Description of Work: I used the services of Southeast Steel to purchase appliances worth $5000 last month.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$5,000
Mable R.
02/2012
5.0
appliance sales
+ -1 more
purchased appliances prior to remodel complete. they kept them in their warehouse until our kitchen was ready.
Description of Work: bought all new appliances for kitchen remodel. sales person had vast product knowledge and met competitive pricing
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$8,000
Judith W.
04/2011
2.0
appliance sales
+ -1 more
I had a poor experience. There was all kinds of confusion over the price we were supposed to pay. We were under the impression that we had paid the entire amount but the installation of the dishwasher and microwave was not included. The person who was going to do the installation was here and he was quite disturbed that I didn't have money waiting for him. We finally got that straightened out, but currently the dishwasher doesn't work. We have to have someone come out and look at it. Their prices were competitive. I would not recommend them to anyone else.
Description of Work: We bought appliances from Southeast Steel and they installed them.
Rating Category
Rating out of 5
quality
2.0
value
4.0
professionalism
2.0
punctuality
3.0
Yes, I recommend this pro
$3,500
David L.
03/2011
5.0
appliance sales
+ -1 more
Southeast Steel just goes about its business quietly in its ugly downtown warehouse. We always check prices at the TV screamers' places and generally shop around. Once we have a feel for the price of the item we want, we then go to Southeast Steel. As in the past, the freezer we wanted cost less there than at the other stores. Their sales staff are all exceptionally knowledgeable about their products, but not pushy. We feel comfortable going there.
Description of Work: I am writing this because I was surprised to see Southeast Steel was unrated. This company has been selling appliances since long before my family and I arrived in Central Florida in 1983. They have consistently provided us the best prices on top quality appliances, including our dishwasher, glass counter top range, and the huge upright freezer we bought last summer.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
Yes, I recommend this pro
$650
SHEILA T.
01/2010
5.0
appliance sales
+ -1 more
My only 3 year old washer conked out the week before Christmas. I really liked the features of this washer but didn't want to be stuck with lemon again. I never liked the dryer to this pair - it overheated constantly. I had done alot of research before I bought this unit and I was bummed out that the research didn't pay off with a machine that lasted only 3 years. I consulted another company about repair and the repairman suggested to replace this machine as the repair would cost $600! I asked what he recommended - his business only included repair, no sales. He said he has had the least repair calls for Frigidaire front loaders. So I thought I may have to where dirty clothes throught he holidays, but no, I found a good set at a good price at Southest Steel. I checked Angie's List and then I checked the Southest Steel website. When I got the store the deal was even better than the website ad. All this before Christmas. The salesman knew alot about the units, the installers were efficient and fast. Very punctual. I was very happy with this sale. I don't have as many features on this unit as the previous one, but it washes well and the dryer doesn't get as hot. I also enjoyed the special they had on the pedestals - I never had those with the other units, they are very handy for storage.
Description of Work: Purchased new Frigidaire front load washer and dryer. Southest Steel delivered, hauled away crappy, lemony units, and installed the new units plus the platforms.
Rating Category
Rating out of 5
quality
4.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,000
Aerie D.
11/2009
5.0
appliance sales
+ -1 more
Very well. I appreciated that Salomon was willing to negotiate the price fairly to match my best price for the same products purchased elsewhere. Both delivery dates were within a week of when I bought the units. The installers were very professional. The refrigerator installers managed to correct an oversight on my part (switching the door to open the other way) before bringing the unit inside. For that I tipped them especially well. The dishwasher installer was a very pleasant retired gentleman who worked very fast and efficiently. He was in and out in less than an hour. I've had no issues since the installations with either products. I'm very happy with my purchases!
Description of Work: I had done my own research on what refrigerator was best suited for our needs. Based on Angie's List recommendations I went to Southeast Steel to purchase a refrigerator and possibly a dishwasher. I spoke with Salomon and gave him some direction on brand and features. He directed me to the same model to which I expected. We talked price and delivery charges. I then asked him to recommend a dishwasher. He directed me to a Bosch model being discontinued. Consumer Reports extols Bosch as a manufacturer although reviews had some problems with servicing Bosch product. Salomon assured me that all his installers and technicians were factory trained on Bosch products and were fully competent to install and correct any problems if they occur. We haggled over the price a bit and the deal was struck.Delivery of the fridge and the dishwasher occurred on two different days. Installation went without incident in both cases.
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,551.39
VINCENT M.
09/2009
5.0
appliance sales
+ -1 more
Craig Menzies was the salesman. The appliances were delivered about a week later. I was very satisfied with their selection and their prices. I had checked out other prices and brands. Their prices were clearly better. The salesman was very patient at explaining the differences to me and which ones tended to have fewer problems. The delivery was on time and the appliances have all worked well. I had to deal with some warranty work and Mr. Menzies was very helpful with that.
Description of Work: I ordered an electric range, built in microwave oven, side-by-side refrigerator/freezer, front loading washer and dryer and drawers to make the washer and dryer easier to open from Southeast Steel last March.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$4,215.48
DANA I.
07/2008
5.0
appliance sales
+ -1 more
I would give them an "A". They follow up and they are very prompt. They are very professional. They delivered everything to our home. The delivery people were very responsive.
Description of Work: They replaced our refrigerator and our dishwasher.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$2,000
Hollis B.
02/2008
5.0
appliance sales
+ -1 more
Southeast Steel is a wonderful company to deal with. The salesman was especially helpful and informative. There was a small problem with the delivery of the dishwasher. Apparently the truck the dishwasher was on was in an accident. So two days before the delivery date (within one week of my purchase), I received a telephone call saying delivery would be delayed by one day. Other than that, there was no problem.
Description of Work: After educating myself at several different stores, I was almost ready to purchase an LG dishwasher. But when I walked into Southeast Steel, the salesman informed me that they have had such poor service with the LG brand that they no longer carry it. Parts are simply not available in the US. The salesman was so helpful, that I bought two appliances at the store: a Bosch dishwasher, and a GE range. The company arranged for delivery, and I am very pleased with the new appliances.
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
4.0
Yes, I recommend this pro
$2,000
JIM P.
09/2007
5.0
appliance sales
+ -1 more
They have free delivery and installation. They even sell in bulk, or by the truck load. Sales people are excellent and they follow up with great service. Best appliance company in Florida!! Cost is determined by how much you buy, most of the time right around 40% lower than big hardware stores.
Description of Work: Bought appliances from them.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
DEBORAH S.
03/2007
5.0
appliance repair, appliance sales
+ 0 more
Great! I was a little worried that the new cook-top wouldn't fit in the old space but they had measurements from the old model and could compare that to the new model. Not a fancy place, but good service and good prices.
Description of Work: Sold, delivered and installed new cook-top.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,100
WILLIAM C.
10/2006
5.0
appliance sales
+ -1 more
This is a venerable appliance company in Orlando. Craig with SE Steel is the best in the business. The showroom isn't flashy but they make up for it with great pricing and customer service.
Description of Work: Appliance sales, delivery, and setup.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$3,500
SUSAN K.
11/2005
5.0
appliance repair
+ -1 more
The sales department was good. We knew what we wanted, but they added to what we knew and helped up save money for changing a couple of things that we did not need. No extended warranties had been offered at time of purchase, but they did contact us later and allowed us to add them on
Description of Work: They removed old appliances and delivered a built-in refrigerator, oven, dishwasher, stovetop and microwave.
All statements concerning insurance, licenses, and bonds are informational only, and are self-reported. Since insurance, licenses and bonds can expire and can be cancelled, homeowners should always check such information for themselves. To find more licensing information for your state, visit our State Contractor License Requirements page.
*Contact business to see additional licenses.
Service Categories
Appliance Sales and Installation
FAQ
Southeast Steel is currently rated 4.8 overall out of 5.
Monday: 7:00 AM - 5:30 PM
Tuesday: 7:00 AM - 5:30 PM
Wednesday: 7:00 AM - 5:30 PM
Thursday: 7:00 AM - 5:30 PM
Friday: 7:00 AM - 5:30 PM
Saturday: 7:00 AM - 4:00 PM
Southeast Steel accepts the following forms of payment: American Express,Check,Discover,MasterCard,Visa
No, Southeast Steel does not offer free project estimates.
No, Southeast Steel does not offer eco-friendly accreditations.
No, Southeast Steel does not offer a senior discount.
No, Southeast Steel does not offer emergency services.
No, Southeast Steel does not offer warranties.
Southeast Steel offers the following services: Residential American & European household appliance sales.