Our goal at Direct Flooring is to provide our customers with great selection, superior product knowledge, excellent service and of course, wholesale pricing. Our warehouse is fully stocked with an extensive selection of hardwood, bamboo, laminate, ceramic and porcelain tile, travertine and carpet.
Business highlights
15 years of trusted experience
Services we offer
Any and All for the Floor!! Carpet, Hardwood, Tile, Travertine, and Laminate..HUGE instock inventory in our 8,000sf showroom!!
I would definitely give this company my future business. Jeff beat two competitors’ quotes by at least 3k. Craig and his team were punctual and efficient. They had 1200 sf of flooring installed in under six hours.
Description of Work: Cortech vinyl plank installation
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Tammy B.
06/2021
5.0
carpet installation
+ -1 more
Great! I feel like we got great advice, had a great selection to choose from, and now that the carpet has been installed, I love it!
Description of Work: Carpeting for one room in my home
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,100
Doyle L.
07/2020
5.0
flooring contractor
+ -1 more
Wonderfully well. Could not be more pleased with product, price and workmanship.
Description of Work: Replaced carpet with new flooring.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$4,000
Response from Direct Flooring
It was our pleasure to assist you and your flooring needs. Please let us know at anytime if we can help you, friends, family or neighbors!!
Roy S.
06/2020
5.0
carpet cleaners, flooring contractor
+ 0 more
Amazing ! We were doing some renovating and decided to get rid of our carpet and tile combination and replace it with vinyl plank. We did our research on the vinyl and happened to be passing by Direct Floor in Cape Coral. James welcomed me and spent a good deal of time answering all my questions...many questions to my satisfaction. He was genuinely interested in my project and my budget. I was very impressed with the experience and went home and checked the reviews. I returned with my wife and we brought a few samples home at the insistence of Jeff. It was nice to see the flooring in our home with different lighting conditions. We made our choice and placed the order. I received a call a few days later with the installer who came and measured and promised a date to have the tile removed by the Dustless crew with the install on the day following. The dustless crew arrived on the day promised at the time promised. Craig arrived the next day as promised at the time promised. Two Florida Miracles ! We love the floor, the install was perfect, the pricing was competitive, and there were no surprises. Everything exceeded our expectations by far. Next time we need flooring we would not consider anything besides Direct Flooring with the install by Craig.
Description of Work: Tile Removal, Vinyl Plank Flooring, New Baseboard
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$10,000
Response from Direct Flooring
Thank you so much for the wonderful review. We are thankful for customers such as yourself and are so happy you choose us to help you with your home.
christopher R.
01/2020
5.0
flooring contractor
+ -1 more
Highly recommended! Jeff and his team were a pleasure to work with. I knew I was going to work with Direct Flooring from my first visit in the store because Jeff was helpful, he answered my questions, the store was clean, they had a great selection, and I was able to schedule the install quickly. The install went great too and I love my new floors! One more reason to shop at Direct Flooring is their prices. After ordering my flooring with Jeff, I stopped at a second flooring company that I passed on my way home and I confirmed what I already knew... that I had made the best decision by going with Direct Flooring. My decision was based on the personalities of the sales people I worked with, the overall look and feel of the store, the products sold, which were the same at both, and price. Thank you Jeff at Direct Flooring; you will see me again for my next flooring project.
Description of Work: Replace carpet with luxury vinyl flooring
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$3,500
Louise L.
01/2019
5.0
carpet cleaners, flooring contractor
+ 0 more
Everything went well. J D's Cleaning did an excellent job. So glad we had him do the job. Louise
Description of Work: Carpet Cleaning of 5 rooms
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$75
Edward G.
10/2018
5.0
carpet installation, flooring contractor
+ 0 more
very professional,very prompt,very friendly,highly reccommend
Description of Work: carpet restretched
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$135
Milbra D Mathis F.
09/2018
5.0
flooring contractor
+ -1 more
Everything went perfectly. Went into the showroom where James assisted us. He could not have been nicer or more helpful. Craig, the installer came out and measured and gave us the price for installation. We started out to do one room but because the price was so good and the service was so friendly and professional we wound up doing three rooms. We could not be happier. It's like living in a brand new house. Highly recommend Direct Floors, James, and Craig.
Description of Work: New vinyl wood flooring installed in bedrooms.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$2,800
Deborah D.
08/2018
5.0
flooring contractor
+ -1 more
Extremely pleased. Direct Flooring was very helpful and answered all my questions. Very pleasant to deal with, and the prices were very reasonable. Installer was also wonderful. Did a great job.
Description of Work: Remove carpet and install luxury vinyl plank throughout entire house.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$7,500
Response from Direct Flooring
Thank you very much for the review and the business. If you need anything else or have any family or friends dont hesitate to call us....
Tom S.
06/2018
5.0
flooring contractor
+ -1 more
Went to the store and met Jeff he was very helpful helping us pick out what we wanted to use our floor couldn’t of been friendlier and more congenial Next Craig came up with this crew install the floor didn’t excellent job very professional and also very congenial and helpful I would highly recommend direct floor and Craig excellent service one could not ask for anything more
Description of Work: Install new living room floor
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Direct Flooring
Customers like yourself make it easy and such a joy to do business with. If you all need anything else please do not hesitate!
robert B.
04/2018
5.0
flooring contractor
+ -1 more
Very well . Purchased flooring at a fair and equitable price and had installer recommended. Scheduled within three days of purchase and within a week laminate was installed.
Description of Work: Laminate flooring
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$2,000
Ginny W.
04/2018
5.0
carpet installation
+ -1 more
Absolutely EXCELLENT!!! Jeff at the store was SO helpful in helping me make the correct choices and matching items. Honest opinions!!! Craig Niland And his installers were punctual and efficient. One of his workers even helped me replace a bedskirt’. Everything was back in place when they left. I would hire them again in a heartbeat!!!
Description of Work: New flooring
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$3,500
Response from Direct Flooring
Thank you so much for the kind words. We take great pride in our effort, our prices, our our installations crews!!!!
Angela H.
03/2018
5.0
carpet installation, flooring contractor
+ 0 more
Went excellent, very good quality at good price. Installer was excellent as well, on rime, finished job in less time than estimated. Would definitely buy from Direct again and use same installer.
Description of Work: Purchased vinyl flooring & carpet
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Direct Flooring
Thank you so much for the review and the business. If there is anything else we can do to assist you or any of your family and friends, please dont hesitate.
Thinn M.
09/2017
5.0
flooring contractor
+ -1 more
I visited the store once and went over pricing. The rest was done over the phone. Very convenient for a working professional. Used the contractor recommended by the store. Everything went well. Arrived at the scheduled time, installed everything on time. Payment for installation is made directly to the contractor. Will recommend this place to anyone. Will also be using this company for my future flooring needs.
Description of Work: Needed to rip out the existing carpet in the bedroom and install laminated flooring.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$600
Response from Direct Flooring
Thank you so much for the review. We appreciate your business and look forward to next time
Ellen A.
08/2017
5.0
flooring contractor
+ -1 more
His name is Craig, and I'd give him an A. He was right on time, he was very professional. He got it done ahead of time, and he was great.
Description of Work: He installed the flooring.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$6,000
Ellen A.
08/2017
3.0
flooring contractor
+ -1 more
I would give my installer an A and the company a C. I would use the installer again, not the company. They never responded to me and then once they got my money I never heard from them again. Anything that I needed, I had to keep calling them back and calling and calling. That's a lot of money for them to not to even call me afterward to see if I was happy. It took me four different phone calls to get the warranty for the product. It's a 25-year warranty and that's why I paid so much for the product and then they couldn't be bothered. My neighbor had a wonderful experience, but not for me.
Description of Work: They did flooring.
Rating Category
Rating out of 5
quality
4.0
value
3.0
professionalism
3.0
responsiveness
3.0
punctuality
4.0
$6,000
Susan D.
08/2017
5.0
carpet installation, flooring contractor
+ 0 more
Visited three different flooring stores including Direct Flooring. Direct Flooring had the lowest prices on materials/labor. The installer they use arrived on time for measurements and he was very friendly and professional. Carpets have not been installed yet so can't comment on outcome but I expect it to be very good.
Description of Work: Needed new carpeting for several rooms in home.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Direct Flooring
Thank you for the review. We greatly value our long time customers!!
Ricki M.
08/2017
5.0
flooring contractor, hardwood floor
+ 0 more
Great. Arrived on time, worked professionally, completed on time.
Description of Work: Laminate flooring placed in all bedrooms,.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Direct Flooring
Please let us know if there is anything else we can ever assist you with in the future.. Thank you for the business and trust.
Timothy S.
07/2017
5.0
flooring contractor
+ -1 more
Very happy with the product and the installation by sub-contractor, "Flooring by James"
Description of Work: Laminate flooring.
Rating Category
Rating out of 5
Yes, I recommend this pro
Response from Direct Flooring
Thank you sir for the business. Please let us know if we can assist ever again
Dot B.
06/2017
5.0
flooring contractor
+ -1 more
I purchased wood laminate flooring during renovations on a home purchased in December 2016. I obtained this flooring at a great price on sale. Recently, there was a flood in portions of my home, ruining the wood flooring that was just installed. The flooring itself held up fine, but the subfloor buckled. Direct Flooring was able to match my flooring exactly and sold it to me for the same sale price that I paid in December, even though it was now selling at a much higher price. Thank you, Direct Flooring!
Description of Work: Purchased wood laminate flooring.
Rating Category
Rating out of 5
Yes, I recommend this pro
Response from Direct Flooring
So glad we could help. Anything else, please dont hesitate to call us
ralph M.
05/2017
5.0
flooring contractor
+ -1 more
Did a great job but could have called about delay of starting time, some minor sawdust left on drive.
Description of Work: Install laminate flooring after removing wall to wall carpet .
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
4.0
Yes, I recommend this pro
$1,600
Response from Direct Flooring
Wanted to thank you for review. It has helped even more to stay on top as much as we can the communication with customers... Today it is raining extremely hard and it has made it difficult to get to the jobs on time and I thought of this review and MADE SURE the installers stay in contact with the customers...thanks again!!!
Dolores T.
05/2017
5.0
flooring contractor
+ -1 more
Edwin extremely professional-worked with me through the whole process from choosing a product to the installation. On time, reliable and great work. Total of 3 people to do the job in one day. Great job looks like real wood. Highly recommended.
Description of Work: Top of the line laminate flooring in 3 bedrooms and closets
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$3,100
Response from Direct Flooring
Thank you so much for the business. We truly love taking care of our customers. Edwin is an asset to the team here at Direct FLooring!! Please let us know if you or any family or friends ever need anything.
Tara R.
04/2017
5.0
ceramic tile, flooring contractor
+ 0 more
The contractor the store recommended was great! He did a fantastic job, arrived on time and cleaned up afterwards.
Description of Work: Shower re-tiled.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$3,000
Response from Direct Flooring
Thank you for trusting us with your flooring needs
James W.
11/2016
4.0
flooring contractor
+ -1 more
I would have rated Direct Flooring with an "A", but because when I found I ordered too much, they would not accept any return, even with a restock charge. Also, not that this was a common color and style that they have on "display" hanging on the wall, but they said it was special order and could not refund any overages that I might have purchased. I would expect them to refund the overage with perhaps a 15% or 20% restocking fee, but they would not.
Description of Work: purchase laminate wood floor plants
My wife and I went to the Direct Flooring showroom and spoke with Jeff. He was very helpful and quickly helped us pick out new flooring. Jeff was able to find enough material that was left over from a previous job order and gave us a discount on it. Within a week one of his independant installers (Aaron Kemp) came out our house to install the new flooring. He was able to come on a Saturday which was very helpful since my wife and I both work during the week. The material is very nice and the instillation was done perfectly. We will definitely use Direct Flooring again when we decide to replace flooring in other parts of our house.
Description of Work: Because of our cat we had to have the carpeting in one of our bedrooms removed and replaced with laminate flooring.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
4.0
Yes, I recommend this pro
$550
Response from Direct Flooring
Thank you so much for the review. We are thankful you gave us the oppurtunity to gain another lifelong customer!!
All statements concerning insurance, licenses, and bonds are informational only, and are self-reported. Since insurance, licenses and bonds can expire and can be cancelled, homeowners should always check such information for themselves. To find more licensing information for your state, visit our State Contractor License Requirements page.
*Contact business to see additional licenses.
Service Categories
Flooring Sales and Installation,
Hardwood Flooring Sales and Installation,
Carpet Sales and Installation,
Ceramic Tile
FAQ
Direct Flooring is currently rated 4.9 overall out of 5.
Sunday: 1:00 PM - 5:00 PM
Monday: 9:00 AM - 5:00 PM
Tuesday: 9:00 AM - 5:00 PM
Wednesday: 9:00 AM - 5:00 PM
Thursday: 9:00 AM - 5:00 PM
Friday: 9:00 AM - 5:00 PM
Saturday: 9:00 AM - 5:00 PM
Direct Flooring accepts the following forms of payment: American Express,Check,Discover,MasterCard,Visa
Yes, Direct Flooring offers free project estimates.
No, Direct Flooring does not offer eco-friendly accreditations.
No, Direct Flooring does not offer a senior discount.
No, Direct Flooring does not offer emergency services.
Yes, Direct Flooring offers warranties.
Direct Flooring offers the following services: Any and All for the Floor!! Carpet, Hardwood, Tile, Travertine, and Laminate..HUGE instock inventory in our 8,000sf showroom!!