Jim is the Managing Broker and CEO of United Real Estate San Diego. He began the company after being affiliated with the largest franchisee of Century 21, where he was awarded Top Producer after just seven months.
Business highlights
13 years of trusted experience
Services we offer
Real Estate Sales & Consulting, Property Management
We worked with Jim on what promised to be a very challenging sale. We?d bought at the top of the market were hoping that we were able to get out of the property without a short sale or foreclosure. We are so appreciative for how hard Jim and his team worked for us. They held a number of open houses and fielded and evaluated a number of offers for us. I highly recommend Decision Realty Group to anyone that is looking to buy or sell a home. I've bought and sold a number of houses and in my experience you won?t find a real estate agent that will work harder for you.
Description of Work: Real Estate Agent For seller
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$10,000
Dawn S.
05/2016
5.0
real estate agents
+ -1 more
Jim was amazing. I was disgruntled after talking to two other agents who always sounded like they were trying to get me to do what THEY wanted, instead of offering the service I wanted. I was only wanting to sell my condo if I could net a certain amount, and the other 2 agents kept telling me I would and gave me estimates showing I would net that amount. Jim was the first agent to mention to me that I would have to pay capital gains taxes out of my proceeds, and I was really going to pocket 10-11K less that the estimates given to me by the other agents who had excluded that information. At that point, I decided to hire him because he was honest and put my needs first, although there was a risk I would decide not to sell given that information and he would lose business. Throughout the entire process Jim was professional, thorough, and a knowledgeable about everything. Most importantly, he listened to what my goals were and did his best to achieve them. He listened instead of lecturing. I highly recommend him to anyone looking. I found him on Angie's List and hoped for the best when I contacted him. Lucky for me, his excellent reviews were right on point.
Description of Work: Jim was my real estate agent for the sale of my condo.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$8,175
Response from Jim Long - United Real Estate San Diego
It was a pleasure working with you and I look forward to staying in touch.
brandy D.
06/2015
5.0
real estate agents
+ -1 more
Jim was absolutely fantastic! It was our first time selling a house, we are moving out of the country and we have 3 children under 3. He was incredibly patient with all of our questions and concerns and made the whole process painless as possible. He was very sensitive to our lives and schedules and we always felt like we could call him with anything. We have recommended him to all of our friends and family and would use him again in heartbeat.
Description of Work: Jim sold our house for us for full ask.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$11,500
Response from Jim Long - United Real Estate San Diego
It was so great working with you. I wish you all the best with your big move!!
JOANNE M.
04/2015
5.0
real estate agents
+ -1 more
He exceeded my expectations by using his out of state contacts and putting me in touch with someone. He was punctual, professional, courteous and called me back when he said he would even though this was no financial gain for him. I would definitely refer him to others.
Description of Work: I contacted this office with some real estate questions about an out of state property.
Rating Category
Rating out of 5
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Jim Long - United Real Estate San Diego
Thank you!!
Ryan B.
08/2014
5.0
real estate agents
+ -1 more
If you're looking for the very best real estate agent, you can't possibly do better than Jim Long of Decision Realty Group. We were thinking about selling our condo in Mira Mesa and move to Murrieta. In October 2013 I contacted Jim, and he came out to see the condo. He stepped inside, and before we'd even introduced ourselves, out of nowhere our dog bit his hand! I was so shocked and upset, but Jim took control of the situation and remained completely calm. That pretty much sums up Jim--he puts his clients first and takes care of business without any fuss. After going through our condo, he made a bunch of recommendations for little things we could do to make it more attractive to buyers. He showed us the spreadsheet he'd prepared of comparable sales in our area to give us an idea of what he thought we could expect to sell for. He was so professional, while still remaining warm and friendly. We decided to hire him on the spot to sell our condo, and begged him to be our agent for the new house too. He was up-front that Murrieta was not an area he knew well, but he agreed. It took only six days from the time Jim listed our condo until we entered a 21-day escrow with our buyer. Jim had done so much preparation and gotten us a fantastic professional photographer, but it still amazes me that he sold our house so quickly! There was no pressure to take the offer we chose; Jim laid out all of the pluses and minuses for us so that we always felt that the decision really was in our hands. Jim kept me calm as we started the hunt for our new home. On top of dealing with us and our friends who came on showings with us, he had to drive (sometimes picking us up on the way) all the way up and back to Murrieta every time we were free to look at houses. He even brought his family up to visit family in the area so that we could spend a whole weekend looking at houses. It was stressful, but he never seemed irritated or inconvenienced. He never pushed us to settle for something that wasn't right for us. We asked for his opinion and expertise many times, and he always gave it without trying to influence our decision-making process. All in all, we were demanding, scared, scattered, needy, wishy-washy, and required a ridiculous amount of hand-holding. Plus, we are terrible procrastinators--it's taken me months to write this review! Poor Jim! I honestly don't know how he stayed sane and remain completely professional with everything we threw at him. Once we found the right home, Jim negotiated a great deal with the right terms for us. He took care of everything for us. He was always proactive about getting the necessary steps done ahead of time. We actually closed both the condo and house escrows several days early! Considering both terms were already only 21 day escrows, it just shows how organized and efficient Jim is. I've never heard of not just one, but two real estate transactions going as smoothly as both of ours did. All of the credit belongs to Jim for making selling our condo so easy and getting us our dream home! During the process I told Jim over and over that I don't know what we would have done without him. He really is an amazing person and businessman. Thank you again, Jim, for taking such phenomenal care of us! I hope that you know how much of a positive impact you've had on our family.
Description of Work: Sold previous condo; helped us find and buy new home.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$9,000
Response from Jim Long - United Real Estate San Diego
Thank you so much for choosing me. It was truly a privilege to work with you and a pleasure to get to know you through this journey. I look forward to remaining in contact with you.
Mike P.
04/2014
5.0
real estate agents
+ -1 more
My wife and I found Jim on Angies List after deciding to start looking for a house. From day one, his work ethic and patience set the tone for our search and smoothed out as many bumps in the difficult process as possible. He was always reachable ? even on his days off. I was able to call him or get an email response at 5 o'clock in the morning or 11 at night. He is extremely knowledgeable, not only about the process (how many other realtors have an MBA?) but was also able to answer any financial questions that came up along the way. We decided to rent our condo instead of selling and Jim walked us step-by-step through that tricky situation as well. Towards the end of our escrow period, the loan broker we were using switched lenders which really complicated things and jeopardized our loan. Despite not having any affiliation with the broker or lender, Jim switched hats to negotiator and was able to successfully navigate the complicated mess until we finally closed. We will definitely seek out Jim's services again in the future and have recommended him to all of our friends.
Description of Work: Sold us a house, helped us rent our condo.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$550,000
Response from Jim Long - United Real Estate San Diego
Thank you so much! It was truly a pleasure to work with you. You have a tremendous home. I can't wait to come over to see all that you've done to it and take in the amazing view!
Ken R.
04/2014
5.0
real estate agents
+ -1 more
Jim is as good as it gets. He was able to facilitate the purchase of a home that seemed out of reach for anyone who showed interest. There was an unwilling seller who had shot down previous buyers for various reasons. It was a typical situation that many agents shy away from as they often fear the potential for loss of time and extreme disappointment. That scenario will often damage the relationship between Realtor and buyer as not all buyers understand how complex a real estate transaction can be. In this case, when it seemed obvious that even the listing agent was losing hope, it would have discouraged the best of them. That didn't discourage Jim! Once he saw the home he knew it was perfect for his buyers. Never putting his needs first, he encouraged his buyers to see the home and make an offer. The offer was accepted! Jim has communications skills that are unmatched and he kept EVERYONE in the loop from start to finish. This put both buyer and seller at ease right from the start. In the beginning there were times the seller would take a while to respond to questions or requests. Jim's anticipation and communication of the problem to his buyers prevented them from having much angst or concern. I feel the seller appreciated the patience and in turn it gave him more motivation to sell. Jim found a way to keep everyone happy. There were many curveballs in this deal that could have derailed any transaction. Without getting into too much more detail, I can say Jim knocked those curveballs out of the park. I started with the expectation that, IF, we were going to close this transaction it would be months from the date of the accepted offer. The transaction closed in 30 days! Wow!
Description of Work: Jim and I have worked together for quite a few transactions. However this most recent one stands out for more than one reason. It was a very challenging transaction. He represented the buyer and went above and beyond to make things happen. If it weren't for his genuine caring and effort, things would have fallen apart right from the start.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$700,000
Response from Jim Long - United Real Estate San Diego
Thank you for the kind words. You are one of the best. I couldn't have done it without you.
STEFFANY A.
03/2014
5.0
real estate agents
+ -1 more
Jim was great. He met with us immediately in person and went over expectations to make sure he understood our needs. He was very prompt when we made appointments to meet him and was personable.
Description of Work: Worked with us to find a new home
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Jim Long - United Real Estate San Diego
It's been great working with you! I look forward to helping you find a great place.
Kenneth J.
03/2014
5.0
real estate agents
+ -1 more
Working with Jim Long and Decision Realty Group in selling my home was a great experience. From our initial interview to the last document signed the experience has been awesome. Jim was on top of everything and was in constant contact with me which was appreciated due to me being in another state. If you are looking for an agent who knows the market, cares about your needs and is always there when you have questions look no further. Thanks again Jim
Description of Work: Home Sell
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Jim Long - United Real Estate San Diego
[remove member name] it was great to work with you. Thank you for entrusting your home sale to me. I look forward to staying in touch. All the best! Jim
Robert L.
01/2014
5.0
real estate agents
+ -1 more
Simply put, Jim Long at Decision Realty made the selling of our condo as smooth and stress-free as could possibly be. Jim walked us through the entire process. His patience and responsiveness is unmatched. He listened to all our needs and made sure that they were met. We would hire Jim again and again and again. Jim was sensitive and flexible to our particular situation and to our time. He gave us a good sense of what to expect and when the condo sold, we got everything we hoped for. We really couldn't ask for more with Decision Realty. Before finding Decision Realty, we were nervous going into the sale. This was our first home and we weren't sure what to expect, but after our first meeting with Jim, we knew we were in good hands. We still can't get over how easy he made it for us!!! Want a down-to-earth, non-salesy realtor who will work hard for you? Call Jim at Decision. You will not regret it.
Description of Work: Jim at Decision Realty sold our Clairemont condo.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$7,000
Response from Jim Long - United Real Estate San Diego
[removed member name] thank you for the comments. You were wonderful to work with as well. I wish you all the best and look forward to staying in touch. - Jim
Cindy P.
10/2013
5.0
real estate agents
+ -1 more
We loved Jim and love the house. I'd just encourage anyone considering a short sale to be aware of the additional money and work it will require. It's not nice to clean the house you left to come to your new place with trash everywhere, filth and anything else the former owner doesn't want to deal with. Not Jim's fault, but I just wasn't prepared. Jim did give us alot of advice and expectation management on timeframes that I appreciated. It took 7 months but I wouldn't change a thing (except maybe cleaning someone else's messy bathroom. Yuck.)
Description of Work: Helped us buy a short sale home
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Kathleen H.
08/2013
5.0
real estate agents
+ -1 more
I don't typically write reviews but had to make an exception for Jim. He is exactly what you want in a realtor. Highly knowledgeable, he was able to get our house sold in record time...6 days! My only regret is that I won’t be able to use him again, since I no longer live in San Diego. However, he has my highest possible recommendation!
Description of Work: Sold my home.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Jim Long - United Real Estate San Diego
It was a pleasure to work with you. All the best in your new location! - Jim
Nicole F.
08/2013
5.0
real estate agents
+ -1 more
We used Decision Realty Group to sell our condominium. Jim Long was our realtor and helped us in strategic decisions to expedite the process every step along the way. As with any house sale, there were bumps along the way. When any of the parties (broker, other realtor, buyer, etc) were behind schedule or not prompt in returning calls, Jim found some way to expedite communication from them and keep the process moving. Choosing Decision Realty Group was probably the best decision we could have made in the sale of our condo. Thank you Jim and Decision Realty for helping us through the sale process and selling our condo -- we couldn't have selected a better realtor!
Description of Work: Sale of condominium
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Jim Long - United Real Estate San Diego
Thank you for the wonderful comments. It was a pleasure to work with you!
Niki P.
08/2013
5.0
real estate agents
+ -1 more
Hands down, the best realtor we have ever worked with! Jim is extremely diligent and hard working. We worked him tirelessly for 3 months, looking at multiple listings every week. Many times we had to drag our 5 kids with us and it was never a problem for Jim. He gave us honest opinions about all the houses we walked through, but never tried to sway us into buying something we didn't feel was right for us. We decided to keep our first house and rent it out. Jim walked us through every step of renting it out, helped me find renters and get the proper paperwork. If we ever need a realtor again, Jim will be our first call!
Description of Work: Jim helped us buy our current home in Bonita.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Jim Long - United Real Estate San Diego
It was a pleasure to work with you. Enjoy your home!
Andrew M.
04/2013
5.0
real estate agents
+ -1 more
Jim worked with us tirelessly over many months to help us find the right house. He made a special effort to make himself available to view the many houses we saw. He was always on time, always helpful and never rushed us in our deliberations. Jim also oversaw the selling of our house and sacrificed many Saturday's to be present when our house was open to viewing. His warmth, friendly manner and professional approach were attributes we came to highly appreciate in the strategic role that he played for us. Jim has a very steady manner and can be counted on to keep his cool when representing his clients with difficult parties! We heartily recommend him.
Description of Work: Jim helped us sell our house and also buy a house
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$770,000
Aaron D.
03/2013
5.0
real estate agents
+ -1 more
Jim was awesome! Best real estate agent I've ever worked with. He worked with me for about a year and a half to buy a home. He wasn't pushy; even talked me out of putting offers on a few homes which, looking back, would not have been good fits for me. He's really patient, incredibly professional, and very honest. In fact, with his insight, it was interesting to see how what I thought I wanted and what I really wanted and needed were two different things. And when the evolution of what I wanted began to change, he was patient and understanding, always taking into account my desires and preferences in his research. I trusted his opinions and assessments of the houses implicitly, and my trust in him paid off: I wound up with a great place! I'd also like to add the fact that Jim is incredibly prompt. I recently referred him to a few friends, and they are now thanking me, and referring him to their friends. Just give him a call and you'll know what I'm talking about.
Description of Work: Over the course of about a year and a half, Jim served as my real estate agent, looking up listings, scheduling walk-throughs, and finally finding me a great house.
Rating Category
Rating out of 5
quality
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$290,000
Response from Jim Long - United Real Estate San Diego
It was a pleasure to work with you Member. I appreciate your referrals and have enjoyed working with them. I look forward to staying in touch with you and celebrating with you at your wedding in May!
juliette L.
01/2013
5.0
real estate agents
+ -1 more
Jim Long was an amazing real estate agent that we highly recommend. He was personable, honest, patient, and very kind. He helped us find our dream house, which as first time home buyers, was more than we could have imagined for ourselves. He worked with us for over a year and showed us over 80 houses with no compliant. He asked us very detailed questions to make sure he was looking for what we wanted. His wife was so kind to give us a beautiful housewarming gift basket as well, which was a nice touch. We now call Jim our friend, not only our real estate agent. He handles business with the upmost integrity and professionalism.
Description of Work: Jim met us at our convenience in our old home in 2011 and went over in detail the process of buying a home. He then asked us questions about our must haves and our deal breakers. He started showing us houses in 2011, then we took a break because we were not serious at the time. We had told Jim that we were not interested in buying a house until 2012, but he didn't mind working with us and showing us houses whenever we wanted to. We started back up the search in the spring of 2012 and by October, he had found us our dream home. He continually met us as our convenience and was very quick to respond to any questions, phone calls, and emails. We have grown very fond of Jim and completely trust him. Our process with him was painless and very very helpful.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$371,000
Response from Jim Long - United Real Estate San Diego
Thank you Member. I count it a privilege to have worked with you and John and am blessed to have you have you as my friends.
Jenny R.
09/2012
5.0
real estate agents
+ -1 more
When we decided that we wanted to start the search for our first home, we were both nervous and excited. We contacted Jim at Decision Realty Group after our close family friends referred him and we are SO glad that we did! After our first meeting with Jim our apprehension was washed away and we were confident that we would be able find the perfect home for us. It was clear immediately that integrity and communication are as important to Jim as they are to us, so working with him was a breeze. He made himself available to us (by phone, text and email) to answer any and all questions that we had. This was important to us since, as inexperienced home shoppers, we relied heavily on his experience to help guide us through the major task of purchasing a home. With the automated filtered listing updates and his own insight, we actually had a lot of fun searching for a home. Even though we are a young couple with high expectations, Jim never made us feel like we needed to compromise, settle, or rush through the home buying process. He was very patient with us, even as our criteria changed based on our own understanding of what we valued in a home. When it came down to the business of writing an offer and keeping up with the intense schedule that follows, Jim was amazing. In fact, while there are clearly a lot of moving pieces that must be managed, Jim kept everything so organized and communicated to us perfectly what was required of us, what was required of the seller and what the potential outcomes could be following each step. The home that we chose was a 'flipped' property, being worked on by licensed contractors and sold by investors. It turns out that the contractors that the investors hired were working with expired and suspended licenses. This is when Jim's experience really paid off for us. Recognizing the potential for such issues in a 'flipped' property, he had the sellers complete a specialized renovation disclosure which served to identify and protect us from a "lipstick job" (Jim's term for a remodel which is poorly done and simply covers up the real issues with the house). This disclosure stated that the work was done by licensed contractors, and since we learned that the licenses were invalid (Jim looked up the contractors license numbers), Jim had them hire new licensed contractors to review the work that was done and sign off on the work. While no new repairs came out of these reviews, it did provide peace of mind for my husband and I as well as the inherent protection of using licensed contractors. When we met to get the keys to our house, Jim and his family were waiting for us to welcome us to our new home. It was very special, and we are so grateful for all he did to help us buy our dream home. Jenny and Jonathan Rohrbacher San Diego
Description of Work: Jim, at Decision Realty Group was our realtor through our first home buying experience. He helped us through each step of the process; from house hunting, to writing our offer, and throughout the ESCROW and inspection period.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$400,000
Response from Jim Long - United Real Estate San Diego
Thanks Member, it was a pleasure to work with you.
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FAQ
Jim Long - United Real Estate San Diego is currently rated 5 overall out of 5.
Sunday: 12:30 PM - 4:30 PM
Monday: 8:00 AM - 6:00 PM
Tuesday: 8:00 AM - 6:00 PM
Wednesday: 8:00 AM - 6:00 PM
Thursday: 8:00 AM - 8:00 PM
Friday: 8:00 AM - 4:30 PM
Saturday: 8:00 AM - 4:30 PM
Jim Long - United Real Estate San Diego accepts the following forms of payment: Check
Yes, Jim Long - United Real Estate San Diego offers free project estimates.
No, Jim Long - United Real Estate San Diego does not offer eco-friendly accreditations.
No, Jim Long - United Real Estate San Diego does not offer a senior discount.
No, Jim Long - United Real Estate San Diego does not offer emergency services.
No, Jim Long - United Real Estate San Diego does not offer warranties.
Jim Long - United Real Estate San Diego offers the following services: Real Estate Sales & Consulting, Property Management