First Choice Flooring and Design is a family owned and operated since 1992. Located in Laguna Niguel ( 949-487-1234) & Mission Viejo (949-829-8800) , we are a full service floor covering Store and can take care of all your floor covering needs: carpet, hardwood, laminate, tile, natural stones, granite counter top as well as kitchen and bathroom remodel, all under the same roof. Our number one priority is customer satisfaction and we are committed to provide you with the best value and service. Our motto is "give us 1% of your confidence and we will earn the other 99%". Over 80% of our business comes from repeat customers, referrals and the word of mouth. Our Integrity, honesty and professionalism has set us apart from our competitors and we have grown to become one of the most respected and reputable dealers in South Orange county. We look forward to seeing you in our showrooms so we can share with you our twenty years of experience, knowledge and expertise and show you why we deserve to earn your business.
I can't say enough about the professional service and skilled workmanship I received from First Choice Flooring. Fred and Mariam were wonderful to work with. Mariam was very patient in helping me select just the right carpet for my husband's study. She ordered numerous samples for me so that I could find the perfect one. Fred was outstanding throughout the entire process. He provided me a very competitive price and scheduled the installation to fit our tight remodeling timeline. The crew that actually installed the carpet was excellent. They discussed every step with me, including where seams should be placed and how to handle a few challenges related to the configuration of my home. I am very pleased with the finished product and highly recommend First Choice Flooring.
Description of Work: First Choice Flooring installed new carpeting in my home.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$9,000
Response from FIRST CHOICE FLOORING & DESIGN
Our sincere gratitude for allowing us to take over your home remodeling project . looking forward to be at your service in the future.
Melodie G.
11/2014
5.0
carpet installation, flooring contractor
 + 0 more
They were absolutely, postively amazing! They were really professional and easy to work. We had defective carpet from Shaw brand. Shaw agreed to pay for the carpet but we were having a lot of trouble finding someone to accept the carpet and do the installation. We finally were able to find First Choice who was willing to take on the project. It was just a wonderful experience!
Description of Work: The installed carpet in our whole house which is six rooms, a hallway, and a stairway.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from FIRST CHOICE FLOORING & DESIGN
Its been a pleasure serving you !
Lavinia W.
05/2014
4.0
ceramic tile, flooring contractor
 + 0 more
First of all, my experience thru First Choice was via their secondary location at 32341 Golden Lantern, Suite G., Laguna Niguel, CA. Even though they are a flooring store primarily, owner Fred Kashani and his wife assured me they also did kitchen tiles, counters and backsplashes, too. Maybe because my job was so small, I frankly felt a little "dissed" throughout the entire experience. Mrs. Kashani never remembered my name or face when I dropped in to check samples. Owner Fred Kashani kept saying "it's a small job", like it really wasn't important to him. Sent over a sub-contractor, Manuel to give me an estimate. Seemed okay, so I said go ahead. Then Manuel said he wouldn't be doing the job himself, but would send two friends (or did he say "brother," I can't remember.) On the appointed day, Manuel came over with just one guy, Mathias, then went off to another job.. Mathias didn't speak any English, so I couldn't really get my view across as he worked and couldn't ask questions. Mathias clearly was a pro and he basically did good work, but a lot of small details I had wanted to discuss on day of the job, never got addressed because of communication problems. Still, it all got done and though not EXACTLY how I wanted it done, (I'd been thinking of a decorative border) it looks pretty good. Mathias cleaned up beautifully after his work. However, no one from First Choice ever called to check back afterward on my satisfaction and I have never heard a word from anyone. If ever I have a really Big Job, as opposed to this insignificant little $1100 one, think I'll probably search out another contractor.
Description of Work: Installed glass tiles as backsplash in kitchen. About 30 sq. ft.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
4.0
responsiveness
3.0
punctuality
5.0
$1,100
Response from FIRST CHOICE FLOORING & DESIGN
very grateful for your kind review !
Don B.
10/2013
5.0
flooring contractor
 + -1 more
I am so pleased that First Choice Flooring was my first choice! Fred and Maryam Kashani are charming and helpful professionals who know their business and aided me in choosing the flooring best suited to my needs. The installers were great. They easily solved the problem of the half-inch difference between the levels of my living room and dining room sub-floors and remembered where all of my furniture belonged when they finished. The end result was flawless and beautiful. I could not be more pleased and I highly recommend First Choice.
Description of Work: Removed and disposed of old flooring (carpet and hardwood) throughout my 1300 sq. ft. house and replaced it with laminate flooring resembling reclaimed wood.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$7,500
Response from FIRST CHOICE FLOORING & DESIGN
Dear customer, We truly appreciate your business and your kind comments. thank you for giving us the opportunity to serve you.
William L.
08/2013
5.0
flooring contractor, hardwood floor
 + 0 more
Estimating and planning was performed well. Installation was done in a professional manor.
Description of Work: Installed wood flooring.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$2,500
Response from FIRST CHOICE FLOORING & DESIGN
Dear customer, We truly appreciate your business and your kind comments. thank you for giving us the opportunity to serve you.
Richard M.
04/2012
5.0
ceramic tile, flooring contractor, hardwood floor
 + 1 more
We are extremely happy with this Company and would use them again.
Description of Work: We contacted this company to install new wooden flooring in our home entrance and landing above the stairway. Fred Kashani came to our house to give us a quote which we accepted. The process of removing the old ceramic tile was more problematic than we imagined before laying the new wooden flooring, however, Fred's crew was wonderful. Their workmanship was beautiful and they left our house very clean every day. We were so pleased with their workmanship that we have contracted Fred and his team to lay new wooden flooring in our living room.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$4,500
Response from FIRST CHOICE FLOORING & DESIGN
Dear customer , we sincerely appreciate your kind words and looking forward to be at your service in the future .Thank you !
CINDY L.
07/2006
5.0
ceramic tile, flooring contractor
 + 0 more
We received outstanding service at the showroom, and the sales rep went above and beyond in assisting us with selecting the correct laminate and tile. Installers were on time, and the craftsmanship was excellent. They even stayed late to finish the job after a one hour power outage in our area.
Description of Work: Replaced Pergo Flooring with new laminate, and installed new tile in the small bath.
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,300
Response from FIRST CHOICE FLOORING & DESIGN
Dear customer, We truly appreciate your business and your kind comments. thank you for giving us the opportunity to serve you.
All statements concerning insurance, licenses, and bonds are informational only, and are self-reported. Since insurance, licenses and bonds can expire and can be cancelled, homeowners should always check such information for themselves. To find more licensing information for your state, visit our State Contractor License Requirements page.
*Contact business to see additional licenses.
Service Categories
Flooring Sales and Installation,
Ceramic Tile,
Hardwood Flooring Sales and Installation,
Carpet Sales and Installation,
Floor Cleaning and Waxing,
Cabinet Refacing and Refinishing,
Kitchen and Bath Remodeling,
Marble and Granite,
Fireplaces,
Masonry,
Countertops and Backsplashes,
Cabinet Making
FAQ
FIRST CHOICE FLOORING & DESIGN is currently rated 4.9 overall out of 5.
Sunday: Closed
Monday: 10:00 AM - 6:00 PM
Tuesday: 10:00 AM - 6:00 PM
Wednesday: 10:00 AM - 6:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 2:00 PM
Saturday: 10:00 AM - 4:00 PM
FIRST CHOICE FLOORING & DESIGN accepts the following forms of payment: American Express,Check,Discover,MasterCard
Yes, FIRST CHOICE FLOORING & DESIGN offers free project estimates.
No, FIRST CHOICE FLOORING & DESIGN does not offer eco-friendly accreditations.
Yes, FIRST CHOICE FLOORING & DESIGN offers a 10% senior discount.
No, FIRST CHOICE FLOORING & DESIGN does not offer emergency services.
Yes, FIRST CHOICE FLOORING & DESIGN offers warranties.
FIRST CHOICE FLOORING & DESIGN offers the following services: TILE,CARPET,GRANITE,CABINETS,COUNTERTOSP,SHOWERS,KITCHEN,HARDWOOD,LAMINATES,NATURAL STONES,AREA RUGS.