Paul Bensel began working with glass, ceramics and enameling at a young age and discovered jewelry making at the age of 12. He graduated from High School in 1975 and attended Laguna Beach School of Art and Gemological Institute of America. Paul got his first business license when he was 17 and worked out of his parents' home making jewelry. He moved to Yuma, AZ from Los Angeles in 1980 and within a year formed a partnership with his employer. They were the only retail jewelers in Yuma who offered custom manufacturing and remanufacturing using people's old jewelry and the business was built upon this. In 1991 Paul purchased the remaining stock in the corporation from his partner. Because of the volume and variety of jewelry items being produced, Paul and his brother Greg Bensel have become masterful in the design and custom manufacture of fine jewelry.