Lead generation services and a partnership and referral program are great ways to promote your home-building business
It’s rewarding being a remodeler or home builder. You’re constructing a place where families will make life-long memories. It’s a special responsibility, and it probably drives you to be the best builder you can.
Whether you want to focus on remodeler marketing or you are primarily focused on new home marketing, you need to constantly generate leads. This guide will help you figure out some ways to focus your marketing efforts in the right areas.
Home builder and remodeler marketing is difficult no matter the industry, and construction company owners are always looking for ideas to do it better.
Here are four ideas specifically for home builders to help you build your client base.
Difficulty level: Beginner
General cost: $ to $$
You’re busy remodeling or constructing houses (or overseeing each project) and don’t have time to constantly find leads. That’s why lead generation services, like Angi, are a great choice for business owners. With lead generation, qualified leads are sent to you and all you have to do is seal the deal.
The great thing about lead generation is that the leads you’re sent will typically be ready to book because they’re actively looking for the services you offer. To ensure you get the job, respond as quickly as possible using the preferred means of contact for the customer. Be friendly and professional, answer any questions they have, and highlight your expertise.
If you don’t have time to handle the lead side of things, hire someone to respond to leads for you to ensure you get the most out of these services.
Difficulty level: Intermediate
General cost: $
Referrals are the gold standard in marketing because they're warm leads, which means they’re much more likely to convert. Businesses should make referrals a key part of their marketing efforts, so explore some partnerships where you can start generating them.
Because homes are such an expensive product, it makes sense to offer some financial incentives for referrals. For example, offer a Visa gift card worth several hundred dollars to freshly closed clients who referred you to a new buyer.
Develop partnerships with brokers, realtors, banks, and others involved in the home-buying process so you can share leads and work together to find new customers.
Difficulty level: Beginner
General cost: $
As a home builder, you're uniquely positioned to be successful on social media. While many companies try and fail to generate a following on Twitter, Facebook, or Instagram, the nature of your business is highly visual and you're much more likely to gain interest by sharing great content.
Take some video tours of some of the homes you've built that showcase the coolest features, and invite followers to weigh in on what they most look for in a house to generate a conversation. Share remodeling tips for homeowners on your YouTube channel and post pictures of a new house just completed on Facebook.
Establishing a strong social presence isn’t all about followers. It also helps you build credibility and trustworthiness for your company. When potential customers research your home-building business, having social media accounts with a lot of compelling content will give your company instant credibility.
Difficulty level: Intermediate
General cost: $
Most businesses need a compelling website, but you've got to put a lot of thought into your website if you want to upgrade your new home marketing strategy.
Your website should feature a dynamic “about us” page that tells your business’s back story, including if it’s a family-owned business or what inspired you to get into home-building. Also, use it to display a portfolio of some of the homes you’ve built or remodelings you’ve done. It should be highly visual with lots of images, because that's what prospective home buyers want to do: browse pictures and dream.
In addition to static images, provide video tours of past homes and highlight exciting features you’ve installed that make a home stand out.
A great website will be a lead-generating machine, but it won’t be enough. You’ll still need to find a way to drive traffic to it, either through advertising or content marketing, or both.
If you’re new to marketing your home-building or remodeling business, start small. Pick one of the ideas above and give it a try. You won’t know what works for your construction business until you experiment with various marketing tactics.
Still not sure where to start with marketing? Sign up for Angi to get leads for your home building business. You’ll get access to millions of homeowners actively looking for new home builds or remodeling services, lead management tools, and more.
