Angi's New TV Campaign Welcomes You to the Internet, Where (Unfortunately) Anyone Can Be Anything
Angi launches a new ad campaign titled “Anyone Can Be Anything On The Internet.”
In today’s digital landscape, trust can often feel elusive. That’s why Angi is standing out with a new ad campaign that spotlights our 30-year history of helping homeowners tackle their projects with confidence. Angi is the leading solution to help homeowners get all their home projects done well and this campaign demonstrates how Angi stands out among the chaotic sea of unreliable options that can be found online.
Titled “Anyone Can Be Anything On The Internet,” the campaign is designed to highlight the disparity between the unfiltered internet and Angi’s curated service. The campaign, created in partnership with Bandit & Friends, will debut across linear and streaming TV, as well as on social and digital platforms.
Originally launched as Angie’s List in 1995, Angi has evolved, becoming a beacon of reliability and expertise in an ever-changing online world that is increasingly plagued by fake reviews and misleading information. Angi’s mission is clear: to ensure homeowners are welcoming skilled, reliable pros into their homes.
The ads take a lighthearted approach to highlight the contrast between the sometimes confusing, anonymous expanse of the internet and Angi’s long-standing commitment to connecting homeowners with skilled professionals. Through playful and engaging visuals, the campaign underscores Angi’s dedication to ensuring every job is done right.
Angi is also introducing new sonic branding, produced by Butter, which reinforces our mission and tagline of “jobs done well.” The distinctive sound element is designed to create a lasting auditory signature that helps connect the brand across various channels and over time.
The campaign was shot by director Tim Goodsall in collaboration with production company Anonymous Content. Godsall was chosen for his signature mix of world building and sharp, pointed performances. He’s known for his work on Old Spice, DirecTV and the miniature giraffe, Southern Comfort, and Squarespace.
In celebration of 30 years of excellence, Angi continues to stand by its core belief: it's not just about getting the job done; it’s about getting it done well. This new campaign not only marks a milestone in Angi’s history but also reaffirms its commitment to connecting homeowners with trusted experts who can deliver high-quality results.
Angi's New TV Campaign Welcomes You to the Internet, Where (Unfortunately) Anyone Can Be Anything
Angi Production Credits
“Anyone Can Be Anything on the Internet” Campaign
Client: Angi
Agency: Bandits & Friends
President/Founder: Courtney Berry
Co-CCO/Founder: David Suarez
Co-CCO/Founder: Danny Gonzalez
Group Strategy Director: Victoria Radziunas
Sr. Copywriter: Courtney Hoenicke
Sr. Art Director: Damian Antonio
Assistant Account Executive: Jordyn Burrell
Ex. Producer: Amanda Revere
Head of Business Affairs: Jennifer Pannent
Production Company: Anonymous Content
Production Service Company: Merchant Studios
Director: Tim Godsall
DP: Darko Suvak
Ex. Producer: SueEllen Claire
Producer: Shannon Barnes
Edit: Arcade
Editor: Geoff Hounsell
Asst. Editor: Max Hoffman
Ex. Producer: Sila Soyer
Producer: Andrew Cravotta
VFX: Preymaker
Makers:
Angus Kneale
Verity Kneale
Clairellen Wallin
Ruben Vandebroek
Kendall Rotar
Kshitji Khanna
Felix Thedeby
Kelley Harris Andrew Wheater
Frans Odendaal
Kieran Walsh
Brandon Phillis
Paul Cardon
Christian Reyes
Bridgette Doran
Katherine Lannon
Ashley Beadle
Color: CO3
Colorist: Tim Massick
Music: Butter
Founder CCO: Andrew Sherman
ECD: Dan Zank
Ex. Producer: Renee Masse
Producer: Warren Wolfe
Mix & Sound Design: Mr. Bronx
Audio Engineer: Geoff Strasser
Ex. Producer: Zack Fortin
Producer: Maggie Norsworthy